Analista II Estratégia de Trade Marketing - B2B

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista II Estratégia de Trade Marketing - B2B based in Brazil.

This role plays a key part in shaping and executing trade marketing strategies across major B2B retail channels, ensuring that brand positioning is translated into impactful in-store execution. You will operate at the intersection of branding, commercial strategy, and operational execution, connecting strategic marketing vision with real market activation. The position involves close collaboration with multiple internal teams to design visual communication guidelines, manage execution materials, and ensure consistency across channels such as pharmacy, perfumery, department stores, and food retail. You will also be responsible for analyzing investment performance, optimizing marketing efficiency, and supporting decision-making through data-driven insights. The environment is highly dynamic, cross-functional, and focused on continuous improvement, combining creativity, analytical thinking, and business orientation to strengthen brand presence and commercial performance in the market.

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista II Estratégia de Trade Marketing - B2B based in Brazil.

This role plays a key part in shaping and executing trade marketing strategies across major B2B retail channels, ensuring that brand positioning is translated into impactful in-store execution. You will operate at the intersection of branding, commercial strategy, and operational execution, connecting strategic marketing vision with real market activation. The position involves close collaboration with multiple internal teams to design visual communication guidelines, manage execution materials, and ensure consistency across channels such as pharmacy, perfumery, department stores, and food retail. You will also be responsible for analyzing investment performance, optimizing marketing efficiency, and supporting decision-making through data-driven insights. The environment is highly dynamic, cross-functional, and focused on continuous improvement, combining creativity, analytical thinking, and business orientation to strengthen brand presence and commercial performance in the market.

Accountabilities:

• Plan and structure visual communication guidelines and execution materials for priority B2B retail channels, ensuring alignment with brand and commercial strategy.
• Translate brand positioning into actionable trade marketing execution plans across multiple retail environments.
• Manage and monitor budget allocation by brand, ensuring efficient investment distribution and value generation.
• Oversee project timelines and governance for both cycle and extra-cycle initiatives, coordinating between creative and production teams.
• Analyze trade marketing initiatives using ROI and Payback principles to support business cases and optimize financial performance.
• Track market trends, competitor activity, and sell-out performance to inform future planning cycles.
• Consolidate post-mortem analyses focused on financial efficiency, execution quality, and brand impact.

Requirements:

• Strong organizational, planning, and analytical skills with a holistic business vision.
• Experience in trade marketing, brand activation, or commercial strategy roles.
• Ability to connect brand strategy with business and sales objectives in B2B environments.
• Knowledge of ROI and Payback analysis applied to marketing or activation projects.
• Proficiency in Google Workspace tools, especially Sheets and Slides.
• Strong communication skills and ability to work collaboratively in cross-functional environments.
• Proactive mindset with adaptability in fast-paced and constantly evolving contexts.
• Intermediate to advanced Portuguese communication skills (assumed market requirement).

Benefits:

• Comprehensive health and dental insurance.
• Meal and food allowances.
• Childcare support and family assistance programs.
• Extended parental leave policies.
• Wellness benefits including gym and fitness partnerships.
• Home office support for remote work setups.
• Discounts on products and exclusive employee shopping benefits.
• Mental health support including therapy sessions and wellness programs.
• Life insurance and financial protection benefits.
• Education, learning, and professional development programs.
• Flexible benefits platform and additional corporate perks.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1