MarTech Platforms Lead

Single PositionExplore a Career With UsView All JobsHybridMarTech Platforms LeadIRVING, Texas, United States of AmericaApply NowFind out how well you match with this jobUpload your resumeJob descriptionJob ID26965659Date posted05/20/2026DepartmentMarketingCiti is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers. We are seeking dedicated and highly skilled MarTech Product lead to help drive and implement best in class marketing data platforms and tools that support our Commerce Media business with data, content, orchestration and Ad delivery capabilities. The individual in this role will inform, plan, and deliver on integrating Customer Data Platform (CDP), Live Ramp, Adobe Experience Manager (AEM), Google Ad Manager (GAM) and marketing data lake (MDL). The product lead will partner closely with Commerce media agile team across AdTech, Audience composition, Ad delivery and content management teams to scale onsite and offsite advertising. The job requires a deep understanding of data, orchestration and digital landscape and MarTech architecture. The product lead will work closely with stakeholders across marketing, analytics, risk, technology, product, and design teams to deliver solutions for the Commerce Media business.Responsibilities:Platform Ownership: Oversee Google Ad Manager, ensuring it meets business requirements, user needs, and performance expectations. Integrate data and content platform with Commerce Ad platforms (GAM, LiveRamp) to enable onsite and offsite marketingStrategic Vision: Develop and communicate a strategic roadmap for Commerce Media capabilities in alignment with organizational goals and evolving marketing strategies.Tech Development: Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of audience using Customer Data Platform (CDP)People Management: Oversee a direct and indirect team responsible for defining and driving the MarTech strategy and transformation in support of growth initiatives.Stakeholder Collaboration: Partner with stakeholders from marketing, IT, and product teams to understand and fulfill digital content and experience needs.Project Management: Collaborate with project teams to prioritize, plan, and execute key platform initiatives, ensuring alignment with platform capabilities and compliance standards.Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.Vendor Management: Lead RFPs, evaluate/liaise with third-party vendors and support teams to ensure the efficient operation of the platform.Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance.User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.Governance & Compliance: Enforce governance policies around usage and permissions to ensure security, data privacy, and compliance with relevant regulations.Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.QualificationsExperience: 10+ years of experience in implementing and...