Director, Marketing APAC

Date Posted:

2026-07-16

Country:

Korea, Republic of

Location:

Seoul, Korea, 12F, TWO IFC, 10 Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea

Reports to: Vice President, Global Marketing

The Opportunity

Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. Marketing plays a critical role in connecting regional growth priorities with customer needs, helping drive demand, strengthen customer relationships, and accelerate business performance.

We are seeking a Director, Marketing APAC to build and lead a high-performing regional marketing organization across APAC. The Director will ensure consistent, scalable execution across APAC while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses.

Why This Role Matters Now

• Critical leadership role supporting growth across the AAPC region
• Direct impact on demand generation, pipeline creation, and revenue outcomes
• Opportunity to strengthen commercial alignment between Marketing and Sales
• Responsible for scaling account-based and digitally driven marketing programs
• Key role in driving consistency of brand, messaging, and customer experience across markets
• Leads regional transformation toward a more data-driven and performance-oriented marketing organization

The Director will partner closely with regional commercial leaders and country organizations to execute marketing programs that align with local business priorities while leveraging global capabilities, tools, and best practices.

Why This Role Matters Now

• Supports growth acceleration across one of the company's most diverse and strategic regions
• Drives alignment between regional commercial priorities and marketing investments
• Expands demand generation and customer engagement across key APAC markets
• Strengthens adoption of modern marketing capabilities, analytics, and digital programs
• Improves consistency of brand positioning and customer messaging across the region
• Builds scalable marketing programs that support both regional and local business objectives

24–36 Month Mandate

• Increase pipeline generation and marketing contribution to regional growth goals
• Expand Account-Based Marketing programs for priority customers and growth segments
• Improve campaign effectiveness, conversion rates, and customer engagement
• Enhance regional use of digital marketing, automation, and analytics capabilities
• Strengthen alignment between local marketing teams and commercial leadership
• Build a scalable operating model that balances global consistency with local market needs

Key Responsibilities

Lead Regional Marketing Execution

• Develop and execute regional marketing plans aligned to business growth priorities

•Translate global marketing strategies into actionable programs across APAC markets

• Support market-specific opportunities while ensuring consistency with brand and messaging standards

•  Product & Segment Marketing: Strengthen Otis' market position by developing customer-focused marketing strategies, and targeted value propositions for key segments.

•   Customer Reach & Engagement: Expand customer awareness and engagement through effective digital marketing, personalized outreach, and improved responsiveness across the customer journey.

•   AI-Powered Customer Experience: Leverage AI-driven tools, including chatbots and virtual assistants, to provide customer support, improve response times, and enhance the overall customer experience.

•   Customer Responsiveness & Operational Support: Collaborate with Genpact and Digital Operations teams to improve customer response capabilities, streamline processes, and ensure timely handling of customer inquiries.

Drive Demand Generation & Customer Engagement

• Lead integrated marketing campaigns that generate qualified demand and increase customer engagement
• Support and grow Account-Based Marketing initiatives for strategic and enterprise accounts
• Execute customer lifecycle marketing programs that strengthen retention and growth opportunities
• Optimize campaign performance using regional insights and analytics

Partner with Commercial Leadership

• Collaborate closely with Sales Leaders and country business teams to align marketing priorities
• Support pipeline development and commercial objectives through targeted marketing programs
• Provide market insights, customer intelligence, and competitive perspectives
• Help enable sales teams through aligned content and campaign support

Develop Regional Marketing Capabilities

• Lead and develop a team of regional marketing managers and specialists
• Advance capabilities in digital marketing, analytics, customer engagement, and demand generation
• Promote best-practice sharing across markets and countries
• Foster a culture of collaboration, accountability, and performance

Drive Performance & Optimization

• Measure and report on key marketing KPIs and business outcomes
• Continuously optimize campaign effectiveness and marketing investments
• Ensure effective utilization of marketing technologies and data platforms
• Share insights and recommendations with regional and global leadership

Success Measures

• Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) generated
• Marketing-sourced and influenced pipeline contribution
• Campaign ROI and conversion rates
• Account engagement and ABM success metrics
• Sales alignment (orders/margin) and stakeholder satisfaction (NPS)
• Customer engagement and brand awareness measures
• Team effectiveness and capability development

Ideal Candidate Profile

Experience

• 8–12+ years of experience in B2B marketing, commercial marketing, demand generation, or growth marketing
• Experience leading marketing programs across multiple countries and cultures
• Proven ability to drive measurable pipeline and revenue impact
• Experience operating within matrixed global organizations
• Strong partnership experience with commercial leadership teams

Capabilities

• Strong understanding of B2B marketing and commercial growth drivers
• Expertise in demand generation, digital marketing, customer engagement, and analytics
• Ability to interpret data and convert insights into actions
• Strong stakeholder management and influencing skills
• Excellent communication, collaboration, and leadership capabilities
• Strong balance of strategic thinking and execution excellence

Organizational Scope

• Leads regional marketing resources across APAC markets
• Responsible for regional marketing strategy execution and performance outcomes
• Partners closely with country leadership teams and Global Marketing
• Works across Sales, Product Management, Digital Technology, and Customer Experience functions

Impact

The Director, Marketing APAC plays a central role in driving regional growth by translating strategy into execution. Through strong commercial partnership, effective demand generation, and customer-focused marketing programs, the Director will help strengthen brand presence, improve customer engagement, and deliver measurable business outcomes across the Asia Pacific region.

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. 

Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.  

You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.  

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge.  

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.   

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.  We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.  

Become a part of the Otis team and help us #Buildwhatsnext! 

Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.

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