This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Marketing Manager based in the United States.
This role offers the opportunity to shape customer engagement strategies that directly influence retention, adoption, and revenue growth.
You will own customer marketing programs designed to deepen relationships and create expansion opportunities across a growing customer base.
The position combines lifecycle marketing, storytelling, community building, and cross-functional collaboration to deliver measurable business impact.
You will partner closely with Customer Success, Sales, Product, and Marketing teams to turn customer insights into impactful campaigns.
This fully remote opportunity is ideal for a strategic and creative marketer who enjoys building relationships and driving results.
You will help transform customer experiences through thoughtful communication, advocacy programs, and data-driven engagement initiatives.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Marketing Manager based in the United States.
This role offers the opportunity to shape customer engagement strategies that directly influence retention, adoption, and revenue growth.
You will own customer marketing programs designed to deepen relationships and create expansion opportunities across a growing customer base.
The position combines lifecycle marketing, storytelling, community building, and cross-functional collaboration to deliver measurable business impact.
You will partner closely with Customer Success, Sales, Product, and Marketing teams to turn customer insights into impactful campaigns.
This fully remote opportunity is ideal for a strategic and creative marketer who enjoys building relationships and driving results.
You will help transform customer experiences through thoughtful communication, advocacy programs, and data-driven engagement initiatives.
Accountabilities:
- Develop and execute customer lifecycle marketing programs that drive product adoption, expansion opportunities, and customer engagement.
- Own customer email communications, including newsletters, feature announcements, adoption campaigns, and targeted upsell initiatives.
- Build and optimize new customer onboarding programs to accelerate time-to-value and encourage early product adoption.
- Plan, produce, and manage customer webinars, including content strategy, speaker coordination, promotion, execution, and follow-up.
- Establish and support a Customer Advisory Board by recruiting participants, managing sessions, and translating insights into business opportunities.
- Develop customer advocacy programs, including testimonials, case studies, customer stories, and video content.
- Manage customer reference programs by connecting sales opportunities with appropriate customer advocates.
- Identify and support customer speaking opportunities at webinars, conferences, and industry events.
- Foster customer community initiatives that strengthen engagement and create meaningful peer connections.
- Manage review generation programs across platforms such as G2, Gartner Peer Insights, and similar channels.
- Collaborate with Customer Success, Sales, Product, and Marketing teams to ensure customer insights influence go-to-market strategies.
- Measure campaign performance and connect marketing initiatives to outcomes such as expansion revenue, retention, and customer satisfaction.
- Proven experience owning customer marketing, customer advocacy, or lifecycle marketing programs within a B2B SaaS environment.
- Experience creating and managing customer communications, webinars, case studies, reference programs, and engagement campaigns.
- Strong understanding of how customer marketing contributes to retention, expansion revenue, and customer success.
- Excellent storytelling and writing skills, with the ability to transform customer experiences into compelling marketing assets.
- Ability to build strong relationships with customers and internal stakeholders across Customer Success, Sales, Product, and Marketing.
- Strong project management skills with the ability to manage multiple initiatives and deadlines simultaneously.
- Experience with marketing automation and CRM platforms, including HubSpot; Salesforce experience is a plus.
- Understanding of customer lifecycle strategies and post-sale engagement programs.
- Strong analytical skills and ability to measure campaign performance against business goals.
- Comfortable using AI tools and building workflows that improve efficiency and marketing outcomes.
- Interest in compliance, regulated industries, or technology-driven solutions is preferred.
- Ability to work independently and thrive in a fully remote environment.
- Competitive annual salary range of $120,000 – $150,000.
- Commitment to fair and equitable compensation practices.
- Unlimited paid time off.
- Comprehensive benefits package.
- Remote-first work environment with flexibility across U.S. time zones.
- Opportunities to work with a collaborative, innovative, and growth-oriented team.
- Professional development and opportunities to expand marketing expertise.
- Meaningful opportunity to influence customer experience, retention, and business growth.
The Customer Marketing Manager will own programs that increase customer engagement, strengthen advocacy, and support account expansion. This role focuses on creating meaningful customer experiences through lifecycle campaigns, content, community initiatives, and strategic programs that contribute to retention and revenue growth.
Requirements:
The ideal candidate is a customer-focused B2B marketer with experience building programs that drive engagement, advocacy, and business growth. Success in this role requires strong storytelling abilities, a revenue-oriented mindset, and the ability to collaborate across multiple teams in a fast-moving environment.