US Go-to-Market (GTM) Lead

Role responsibilities

The US GTM Lead will own the go-to-market strategy and execution across sector practices, private equity portfolio, and service lines. This role involves leading the GTM team, developing integrated campaigns, and providing strategic counsel to practice leaders.

Requirements

Candidates should have over 15 years of experience in GTM or marketing strategy within professional services or B2B environments. A deep understanding of B2B buying behavior and proven leadership in content strategy and event management is essential.

Key skills

GTM Strategy, Content Strategy, Buyer Insight, Service Line Commercialization, Campaign Management, Stakeholder Management, AI Tools, Cross-Functional Collaboration, People Leadership, Market Positioning, Event Management, Voice of Customer Research, Commercial Activation, Data-Driven Analysis, Digital Marketing, ROI Measurement

Keywords

GTM, Marketing Strategy, Content Production, B2B, Campaigns, AI, Data-Driven Analysis, Market Intelligence, Voice of Customer, Stakeholder Management, Event Strategy, Commercial Programs, Revenue Growth, Digital Marketing, Salesforce, CRM, Professional Services, Thought Leadership, Client Engagement, Attribution Strategy, ROI Measurement, Team Leadership, Collaboration, Buyer Landscape, Market Positioning, Service Line Value Propositions, Commercial Activation, Feedback Loops, Competitive Landscape, Editorial Strategy