Demand Generation/Business Development Manager, SMB Engaged
Austin, TXFull-timePosted Jul 17, 2026
Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Canada Outbound Demand Generation Sales team in our Toronto location. The Demand Generation (DG) organization focuses on generating high-quality opportunity pipeline, rapidly acquiring new customers, accelerating the growth of existing customers, and developing a talent flywheel that contributes to scaling diverse early career professionals across the AWS Global Sales organization.
As a Demand Generation leader, you will lead a team of Demand Generation Representatives (DGRs) in building quality top of funnel sales opportunities through various prospecting motions in partnership with a complex, cross-functional team of sales leaders, marketing professionals, technical specialists, and Partners. You will exercise ownership in support of strategic efforts to accelerate current customer adoption of AWS services, penetrate new markets and verticals all while educating and building trust with internal stakeholders, such as field and insides sellers and executive leaders to deliver results for the business. As a frontline manager, you will provide in-depth sales coaching and mentoring to your team of early career professionals to help them exceed quarterly KPIs and goals, build sales acumen and leadership skills and ultimately guide them in their progression within the AWS Global Sales organization.
Success will be measured by building an operationally excellent team. You will rely on data and analysis provided by operations teams, but also self-generated, to dive deep into performance trends and inform decisions to produce successful outcomes. As a manager, you will be responsible for upholding Amazon’s goal of Striving to be Earth’s Best Employer through effective hiring, people management, coaching, and culture building.
Key job responsibilities
* Manage team in building top of funnel pipeline defined as executing effective prospecting to schedule new customers meetings and facilitate early stage customer conversations to generate qualified opportunities for Field Sales progression.
* Identify internal and external challenges, and work to build scalable mechanisms that drive solutions/impact for your immediate team as well as your extended stakeholder organization.
* Oversee all aspects of individual and team-wide coaching and enablement to develop early career talent, including developing sales acumen/skills-based competencies and Amazon Leadership Principles-based competencies.
* Be the trusted advisor and voice of Demand Generation to regional/segment sales leaders and cross-functional teams through monthly business reviews and cross-functional roundtables.
* Manage team to weekly, monthly, and quarterly performance KPIs and goals, including but not limited to: outbound calls, meetings scheduled, opportunity creation, and marketing lead follow up.
* Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement.
* Contribute to DG-wide initiatives such as culture-building, piloting new tools and resources, and rep and manager development.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, TX, Austin - 134,200.00 - 181,500.00 USD annually
As a Demand Generation leader, you will lead a team of Demand Generation Representatives (DGRs) in building quality top of funnel sales opportunities through various prospecting motions in partnership with a complex, cross-functional team of sales leaders, marketing professionals, technical specialists, and Partners. You will exercise ownership in support of strategic efforts to accelerate current customer adoption of AWS services, penetrate new markets and verticals all while educating and building trust with internal stakeholders, such as field and insides sellers and executive leaders to deliver results for the business. As a frontline manager, you will provide in-depth sales coaching and mentoring to your team of early career professionals to help them exceed quarterly KPIs and goals, build sales acumen and leadership skills and ultimately guide them in their progression within the AWS Global Sales organization.
Success will be measured by building an operationally excellent team. You will rely on data and analysis provided by operations teams, but also self-generated, to dive deep into performance trends and inform decisions to produce successful outcomes. As a manager, you will be responsible for upholding Amazon’s goal of Striving to be Earth’s Best Employer through effective hiring, people management, coaching, and culture building.
Key job responsibilities
* Manage team in building top of funnel pipeline defined as executing effective prospecting to schedule new customers meetings and facilitate early stage customer conversations to generate qualified opportunities for Field Sales progression.
* Identify internal and external challenges, and work to build scalable mechanisms that drive solutions/impact for your immediate team as well as your extended stakeholder organization.
* Oversee all aspects of individual and team-wide coaching and enablement to develop early career talent, including developing sales acumen/skills-based competencies and Amazon Leadership Principles-based competencies.
* Be the trusted advisor and voice of Demand Generation to regional/segment sales leaders and cross-functional teams through monthly business reviews and cross-functional roundtables.
* Manage team to weekly, monthly, and quarterly performance KPIs and goals, including but not limited to: outbound calls, meetings scheduled, opportunity creation, and marketing lead follow up.
* Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement.
* Contribute to DG-wide initiatives such as culture-building, piloting new tools and resources, and rep and manager development.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic qualifications
- Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fieldsPreferred qualifications
- 3+ years of people leadership, or 5+ years of technology sales experienceAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, TX, Austin - 134,200.00 - 181,500.00 USD annually