Head of US Market Development

This website uses cookies to ensure you get the best experience. FYUL and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics purposes. See our Cookie Policy to read more about the cookies we set. You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page. Accept all cookies Decline all non-necessary cookies Cookie preferences Skip to main content Career menu Employee Log in as employee Candidate Log in to Connect Homepage fyul.com Platform: Commerce · United States · Fully Remote Head of US Market Development We’re not one brand or one type of team. We’re a fast-growing global company made up of many disciplines – all working toward a shared goal: to power great brands, experiences, and people. Apply About the role:FYUL is the engine that powers on-demand commerce at global scale. Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products. From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach. We're a fast-growing global company working toward powering great brands, great experiences, and great people.Role Description:We are seeking a strategic and data-driven Market Development Leader to join our global merchandising team and shape the future of our product assortment across a rapidly growing print-on-demand ecosystem. This role sits at the intersection of e-commerce, sourcing, and marketplace strategy, with a mandate to build a best-in-class catalog that meets the evolving needs of both SMB and Enterprise customers across key sales channels including Etsy, Shopify, TikTok Shop, Amazon, and beyond.The ideal candidate brings deep experience in category management and vendor ecosystems, paired with a strong understanding of digital commerce trends and customer segmentation. They will be responsible for gathering and translating demand signals into actionable assortment strategies to eliminate priority demand gaps. They will work with sourcing and catalog operations partners to onboard new suppliers and high-impact products that position assortment as a foundational engine of global growth.This is a highly cross-functional role requiring close collaboration with catalog operations, vendor management, product and sales teams to unlock growth through assortment excellence.Key Responsibilities:Develop sourcing strategies that align with company growth goals across SMB and Enterprise segmentsAnalyze demand signals across multiple sales channels (Etsy, Shopify, TikTok, Amazon, etc.) to identify assortment opportunities and gapsBuild a structured framework for assortment planning, prioritization, and lifecycle managementLead vendor sourcing efforts, including identifying, evaluating, and negotiating with new suppliers and manufacturersOptimize existing assortment through performance analysis, pricing strategy, and product positioningEstablish category KPIs and dashboards to track performance, trends, and opportunitiesPartner cross-functionally with product, supply chain, marketing, and partnerships teams to align on category priorities and executionMonitor competitive landscape and industry trends to ensure a differentiated and leading assortmentDrive continuous improvement in vendor performance, cost structure, and product qualityBuild scalable processes and playbooks for category expansion across regions and channelsQualifications and Experience:8+ years of experience in category management, merchandising, sourcing, or related...