Brand Designer, Strategic Initiatives - Instagram Brand Studio

**Summary:** Instagram Brand Studio shapes how Instagram expresses itself to the world — through brand systems, visual identity, campaign design, and creative tools that reach billions of people.As Brand Designer, you will bring Instagram's brand to life through visual design, interaction, and immersive storytelling. You will define iconic interactive brand experiences for in-app moments and marketing activations. You'll partner closely with product design, marketing, creative, and engineering teams to define how our brand behaves, responds, and communicates in dynamic contexts.You're equal parts systems thinker and hands-on maker. You'll work across the spectrum — from fast, rough motion studies to polished, production-ready deliverables — and you'll champion craft while making smart trade-offs at scale. The ideal candidate blends motion/interaction expertise with a strong foundation in brand design and a point of view on how brands can be expressed through storytelling and behavior. **Required Skills:** Brand Designer, Strategic Initiatives - Instagram Brand Studio Responsibilities: 1. Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations 2. Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints 3. Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs 4. Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly 5. Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders 6. Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view 7. Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms 8. Provide direction and mentorship to designers across the organization, raising the bar for craft 9. Be a hands-on designer, inspiring others with your design thinking, taste, and execution **Minimum Qualifications:** Minimum Qualifications: 10. Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product 11. Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along 12. 8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design 13. Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints 14. A portfolio demonstrating expertise in interactive brand experiences, and multi-format brand applications **Preferred Qualifications:** Preferred Qualifications: 15. Familiarity with Lottie, RIVE, or other animation delivery formats for mobile/web 16. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies 17. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies 18. Experience with real-time 3D tools (Unity, Unreal, Spark AR) for interactive brand experiences 19. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) 20. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) 21. Experience with creative coding, prototyping, or AI-assisted design workflows 22. Knowledge of UX/UI design principles and how brand systems integrate with product design patterns 23. Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) 24. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) 25. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) **Public Compensation:** $149,000/year to $209,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.