Principal Tech Program Manager, Sponsored Products and Brands
Seattle, WA · New York, NYFull-timePosted Jul 13, 2026
ApplyThe Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies - revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.
As a Principal Technical Program Manager within the Brand Intelligence program, you will be responsible for improving the quality of underlying agentic solutions and drive initiatives to incorporate brand intelligence across Amazon. You will collaborate with partners across numerous domains including engineering, product, finance, business intelligence, and more. You will be responsible for managing multiple projects, while working across teams within the greater Sponsored Products organization. You will not only help us deliver on our goals, but will also help shape our engineering vision and roadmap through active collaboration with our leadership team.
Our ideal candidate will be highly self-driven, have excellent communication skills, possess a strong technical background focused on problem solving and system design, and track record of driving cross-organizational projects from ground up. If you are an individual who is looking for an opportunity to lead, invent, design and build, while making a huge impact on Amazon and its customers, this is the perfect time to jump onboard.
Key job responsibilities
- Own and operate the Brand Intelligence intake mechanism: evaluate new requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
- Drive cross-org execution across SPB and partner organizations to deliver brand intelligence monetization goals, coordinating dependencies, and resolving blockers.
- Influence external partner teams without authority to align on shared goals and feeder commitments.
- Represent the Brand Intelligence Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
- Define and scale program mechanisms that create leverage as the program grows.
- Review technical designs and trade-offs for brand intelligence-specific solutions, balancing near-term partner needs with long-term SPB architecture.
- Leverage GenAI technologies to automate and improve program operations.
- 7+ years of technical product or program management experience
- 5+ years of software development experience
- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience owning/driving roadmap strategy and definition
- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, NY, New York - 194,700.00 - 263,400.00 USD annually
As a Principal Technical Program Manager within the Brand Intelligence program, you will be responsible for improving the quality of underlying agentic solutions and drive initiatives to incorporate brand intelligence across Amazon. You will collaborate with partners across numerous domains including engineering, product, finance, business intelligence, and more. You will be responsible for managing multiple projects, while working across teams within the greater Sponsored Products organization. You will not only help us deliver on our goals, but will also help shape our engineering vision and roadmap through active collaboration with our leadership team.
Our ideal candidate will be highly self-driven, have excellent communication skills, possess a strong technical background focused on problem solving and system design, and track record of driving cross-organizational projects from ground up. If you are an individual who is looking for an opportunity to lead, invent, design and build, while making a huge impact on Amazon and its customers, this is the perfect time to jump onboard.
Key job responsibilities
- Own and operate the Brand Intelligence intake mechanism: evaluate new requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
- Drive cross-org execution across SPB and partner organizations to deliver brand intelligence monetization goals, coordinating dependencies, and resolving blockers.
- Influence external partner teams without authority to align on shared goals and feeder commitments.
- Represent the Brand Intelligence Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
- Define and scale program mechanisms that create leverage as the program grows.
- Review technical designs and trade-offs for brand intelligence-specific solutions, balancing near-term partner needs with long-term SPB architecture.
- Leverage GenAI technologies to automate and improve program operations.
Basic qualifications
- 7+ years of working directly with engineering teams experience- 7+ years of technical product or program management experience
- 5+ years of software development experience
- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience owning/driving roadmap strategy and definition
Preferred qualifications
- 8+ years of hands-on work managing complex technology projects experience- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 194,700.00 - 263,400.00 USD annually