Regional Sales Director, ASC Healthcare

RemoteFull-timePosted Jun 19, 2026

Job Description  

 Regional Director 

 

Job Summary: 

The Regional Director’s primary responsibility is to sell Provation Clinical Documentation software solutions (Provation MD & Provation Apex) to healthcare facilities that perform Gastroenterology (GI) procedures. 

 

Duties & Responsibilities: 

Achieve Sales Quota  

  • Develop and execute sales strategies to open, advance, and close Provation Apex customer migration and new sales opportunities in customer and prospect accounts 

  • Perform value-based selling of Provation Apex solution in a consultative, professional manner 

  • Meet target Sales Productivity Key Performance Indicators (KPI's) for assigned sales activities 

  • Lead & manage customer proposal & negotiations process consulting with sales leadership 

 

Strategically Manage Customer Relationships 

  • Identify key buying influencers within accounts to determine processes, budgets, and timelines 

  • Develop, build, and strengthen relationships with executive level stakeholders 

  • Actively facilitate customer engagements to understand each customer’s unique organizational strategies, initiatives, and challenges 

  • Establish a scheduled, routine, and predictable customer communication cadence 

  • Listen and use critical thinking to evaluate each customer’s current state of Provation.  Provide recommendations to optimize and advance the use of Provation 

  • Communicate customer feedback on existing and new products to internal stakeholders including internal Product, Technology, and Commercial stakeholders 

  • Participate in GI market and customer trade shows, user groups, and education events 

 

Actively Manage a Sales Funnel 

  • Successfully manage the sales cycle from lead-to-close to drive growth within assigned territory 

  • Maintain a healthy pipeline of customers and prospects focusing on size, speed, shape, success 

  • Accurately manage monthly/quarterly forecasts and rolling 12-month territory pipeline using Provation Sales Milestone Process and Customer evidence. 

 

Engage and Educate an Assigned Market 

  • Build and generate market demand for the Provation Apex solution   

  • Opportunistically identify and cultivate new business opportunities 

  • Partner with clinical/technical solutions consultants to provide consultation and demonstrations 

  • Utilize sales enablement tools and collateral to support funnel management & territory needs  

  • Collaborate with Provation implementation team to ensure existing customer challenges and current state vs. desired future state workflow is understood & achieved with Provation Apex 

 

Maintain working product and market knowledge 

  • Acquire and maintain comprehensive product solution knowledge  

  • Stay current regarding competitive intelligence and solutions in relation to Apex 

  • Learn & understand major market trends & associated Apex improvement opportunities 

 

Sales administration 

  • Meet Salesforce usage and reporting expectations as defined by Sales Leadership 

  • Assist current customers with existing invoice and contract questions and needs 

  • Follow up on marketing qualified leads and conduct research to identify potential opportunities 

  • Complete and remain current with administrative reporting as assigned (e.g., expense reports) 

Job Requirements: 

Education & Experience 

  • A Bachelor of Science (BS) or Bachelor of Arts degree (BA) is required.  

  • 5+ years of sales experience with point-of-care solutions. 

  • Proven track record of sales in healthcare industry. 

  • Experience with Salesforce.com or a similar CRM solution. 

  • Experience with SaaS software. 

 

Other Knowledge, Skills, Abilities or Certifications: 

  • Ability to travel 50-75% 

  • Self-starter and strategic thinker with the aptitude to work both autonomously and with a team 

  • Strong business/financial acumen 

  • Curious professional with growth mindset; coachable and highly adaptable 

  • Courageous; loves to compete and handle objections 

  • Highly accountable; has a bias for action and driving results 

  • Customer obsessed; strong communication and presentation skills 

  • Organized with high attention to detail; ability to manage multiple priorities simultaneously 

  • Proficient with Microsoft Office applications 

 

 

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