General Manager

General ManagerWho We Are: Crafty’s mission is to help companies craft better workplaces by providing the services and technology to deliver a modern, comprehensive food & beverage program for their employees, no matter where they work.  After operating with a vertically integrated supply chain (i.e., directly fulfilling orders from Crafty-operated distribution centers) in Chicago and the Bay Area, our team launched a third party fulfillment model that has rapidly scaled our coverage into over 25 markets globally, in just a year’s time.At Crafty, we have a diverse, high-powered team, composed of folks in technology, supply chain operations, field operations, sales, account management, and more. Our workplace is dynamic, fast-paced, and just plain fun; we pride ourselves in having an amazing mix of humans who make up our team!The RoleCrafty is seeking a General Manager to manage market operations in the Bay Area. The General Manager is the P&L owner for their market, directly overseeing Client Operations and Fulfillment to drive exceptional service delivery and operational efficiency. As the most senior operator in the market, this individual is both a strategic thinker and hands-on leader—responsible for scaling our operations, elevating client experience, and ensuring the success of our frontline teams.The General Manager will frequently engage cross functionally with every department outside of Operations, including People, Revenue, Finance, Product, and Technology.Required AttributesBusiness Leadership & Operational OwnershipP&L Ownership – Acts as the GM and business owner for the market, with full accountability for market-level P&L. Drives growth, efficiency, and margin expansion by managing costs and unlocking new opportunities.Data-Driven Decision Making - Analyzes business data to extract actionable insights, using key performance metrics to drive data-informed decisions, adapt workflows, and make strategy shifts.Operational Excellence – Directs all local operations with a founder-like mindset, ensuring a high-performance bar across fulfillment, logistics, and service delivery.Strategic Market Operator – Thinks end-to-end to optimize every aspect of market performance, from location operations to client experience, always aligning with company-wide goals.Cross-Functional Execution Partner – Collaborates seamlessly, serving as the connective tissue between field operations and centralized support.Team Leadership & CultureBuilder & Leader of High-Performing Teams – Attracts, develops, and retains talent in a competitive environment. Instills a culture of accountability, trust, and continuous improvement.Hands-On People Manager – Balances strategic leadership with frontline visibility. Builds team culture while managing day-to-day performance and coaching up emerging leaders.Empathy Meets Ambition – Sets ambitious targets while maintaining deep care for team morale, career growth, and long-term development.Execution & Growth MindsetBias for Action – Moves fast and iterates, solving problems creatively and decisively, even with imperfect information—essential in a fast-scaling, VC-backed environment.Comfort in Ambiguity – Thrives amid change and complexity. Doesn’t wait for perfect systems to take initiative or make decisions.Relentless Optimizer – Constantly questions “what’s working,” “what’s scalable,” and “what’s next,” applying a test-learn-scale approach to improve processes and outcomes.Client-Centric OrientationClient-First Mentality – Makes decisions through the lens of client experience and value. Champions service design that is proactive, intuitive, and empathetic.Experience as a Differentiator – Recognizes that delivering a differentiated client experience is a key competitive advantage for Crafty. Strives to exceed expectations through personalization, consistency, and quality.Operational Detail to Delight – Holds high standards across order accuracy, presentation, timeliness, and communication, ensuring...