Content Strategist, Product Marketing

Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main content Content Strategist, Product Marketing NetApp Morrisville, NC Content Strategist, Product Marketing NetApp Morrisville, NC 5 days ago Be among the first 25 applicants See who NetApp has hired for this role Report this job Job SummaryWe’re seeking a strategic, AI-forward content marketer to join our team as a Content Strategist, Product Marketing. In this role, you will create high-impact content that strengthens sales readiness, deepens audience engagement, and drives measurable business results.The ideal candidate is audience-first, strategically minded, and results-driven, with the curiosity, creativity, and business acumen to translate complex ideas into clear, compelling content. You will help modernize how content is planned and produced, bringing fresh thinking, strong execution, and innovative approaches to work that elevates the audience experience.Our Commitment To InclusionAt NetApp, we’re committed to building an inclusive workplace where everyone feels they belong. We welcome candidates from diverse backgrounds and value skills, potential, and lived experience alongside traditional qualifications. We believe diverse perspectives make our teams stronger and drive better outcomes for our employees, customers, and communities.What Success Looks LikeThe successful candidate is adaptable, collaborative, and proactive, with strong business acumen and a service-oriented mindset. They are skilled at navigating change, aligning stakeholders, and turning complexity into clear, actionable content strategies. They bring curiosity, sound judgment, and a strong sense of ownership to both strategic planning and execution.Key ResponsibilitiesContent Strategy & PlanningDevelop and execute comprehensive content strategies aligned to business goals, audience needs, and brand priorities. Build and manage editorial plans and content calendars to support consistent, timely delivery across channels.Partner closely with marketing, sales, product, and design teams to identify content opportunities and align priorities.Translate complex concepts into clear, audience-centric content that supports engagement, enablement, and product storytelling.Content Innovation & ModernizationIdentify and explore emerging content formats, platforms, and storytelling approaches to reach audiences in new and effective ways.Develop innovative content experiences, including interactive content, video, webinars, infographics, podcasts, and other digital formats.Champion the use of AI-powered tools and emerging technologies to improve content creation, personalization, and distribution.Test new ideas, formats, and channels using experimentation, audience feedback, and performance data to scale what works.Contribute to thought leadership initiatives through original research, trend-based content, and industry insights that strengthen brand authority.Product Visibility & Audience GrowthCreate and manage product-focused content, including launch materials, messaging assets, and campaign support content.Identify co-marketing and cross-promotional opportunities to expand reach and increase product visibility across relevant audiences and channels.Develop strategies to improve visibility across AI-powered search experiences and...