Italy Market Lead (Growth & Strategy)

Italy Market Lead (Growth & Strategy)RemoteGrowthFull timeItalyShare this job DescriptionAt Deblock, we are building the first bank onchain: simple, non-custodial, and human. We are looking for our Italy Market Lead - the operational engine and local face of our expansion.This isn't a role for a distant executive; it’s for a high-bandwidth builder. You will report directly to the Founders and VP of Marketing, acting as the bridge between high-level strategy and boots-on-the-ground execution. You will own the "Trust & Growth" engine for the Italian market.👀 What we are looking forThe "Elite Operator" Profile: You have c.5 years of experience, likely starting your career in Management Consulting or Investment Banking, followed by a "hands-on" stint in a high-growth B2C startup.Analytical Rigor: You don't just "have ideas" - you build the models, the decks, and the project plans to back them up. You are highly structured and process-driven.B2C Marketing DNA: You understand customer acquisition funnels, CAC/LTV, and how to build a brand that resonates with Italian consumers.Public Versatility: You are as comfortable presenting on a conference stage or podcast as you are negotiating a commercial contract.Crypto Fluent: You can explain "Non-Custodial" to a 60-year-old on national TV without scaring them.🤩 What will make you stand outB2C Growth Experience: You’ve previously helped scale a consumer app or fintech product in the Italian market.The "Lobbying Light" Touch: You’ve navigated Italian regulatory nuances or consumer protection hurdles before.Network: You have a growing "Rolodex" of contacts across Italian fintech, media, and local payment platforms.🧑‍💻 What you’ll be working onGo-to-Market Execution: Take the global playbook and localize it. From "IBAN discriminator" strategies to local payment integrations, you own the roadmap for Italy.Omni-Channel Creator Strategy: Don't just "hire influencers." Build a scalable engine of YouTube partners and creators across finance, tech, and lifestyle verticals. You’ll manage these relationships as a key acquisition channel, ensuring our message reaches the everyday Italian consumer.Strategic Partnerships: Identify, pitch, and close commercial integrations that matter to Italians (e.g., local tax tools, banking rails).Trust Architecture: Lead the initiative to acquire local trust signals—registering with consumer programs and obtaining local certifications.Content & PR: Act as the primary spokesperson. You’ll represent Deblock on podcasts, TV panels, and at industry events.🤑 What you’ll getCompetitive salary + stock optionsPrivate dental + health insuranceThe best tech for your job30 days of paid holidays (excl. bank holidays)Option to work 100% remotely or come to the office - your choice!Ability to work abroad for 4 months a yearApply for this jobThis website uses cookies to improve user’s experience, personalise ads and analyse traffic. You can accept all cookies, decline all optional cookies, or manage your cookie settings. To learn more, view our cookies policy.Cookies settingsAccept allDecline all