Performance Marketing Manager

Pay: $90,000.00 - $120,000.00 per year Job description: We are seeking a hands-on Performance Marketing Manager to lead multi-channel digital marketing efforts across a growing portfolio of home services companies. This is a high-impact role responsible for managing and optimizing PPC, LSA, and SEO performance across multiple business units. This is a build-focused opportunity for someone who thrives in a fast-paced environment, enjoys solving structural challenges, and can quickly improve performance across under-optimized accounts. The ideal candidate is highly technical, data-driven, and comfortable working directly in accounts daily while also shaping long-term strategy. Key Responsibilities: * Manage and optimize Google Ads, Local Services Ads (LSA), and SEO performance across multiple locations * Drive daily campaign improvements, budget allocation, and performance optimization * Develop and execute channel strategies to improve lead generation and cost efficiency * Oversee offshore contractors and agency partners (SEO & PPC support) * Analyze performance data using CRM and marketing platforms to identify opportunities and gaps * Partner with leadership to align marketing performance with business goals * Ensure tracking, reporting, and attribution accuracy across all channels What We’re Looking For: * 5+ years of hands-on PPC / paid search experience (Google Ads required) * Strong experience with LSA and/or local service-based marketing * Background in multi-location, franchise, or home services marketing preferred * Proven ability to manage multiple accounts and drive measurable lead growth * Strong analytical skills (Excel/Google Sheets, CRM reporting tools) * Experience working with contractors or remote teams is a plus * Self-starter who thrives in a fast-moving, performance-driven environment What Success Looks Like: * Improved lead volume and cost efficiency across PPC, LSA, and SEO channels * Stronger campaign structure, tracking, and reporting systems * Clear, scalable marketing processes across multiple business units Benefits: * Dental insurance * Health insurance * Life insurance * Retirement plan * Vision insurance Experience: * Google Ads: 5 years (Required) * Local Service Ads (LSA): 5 years (Required) * SEO tools: 5 years (Required) Work Location: Remote