Senior Regional Marketing Manager

Checkmarx   All Jobs Senior Regional Marketing Manager Marketing London, UK Senior Full time ID: P2122 Description Who are we?Checkmarx is the AI-powered application security leader helping the world’s most security- conscious enterprises secure the software that powers modern life. For more than two decades, our unified platform and services have helped organizations protect human- and AI- generated code from the first line through runtime, reducing risk across applications, cloud, and the software supply chain without slowing innovation.​We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.What are we looking for? We are looking for a strategic and execution-focused Senior Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) and the MEDEE region (Israel, Italy, Poland, and Iberia) for our Application Security (AppSec) solutions.This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid-market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences, including CISOs, DevSecOps leaders, and developers.How will you make an impact?Regional Strategy & PlanningOwn the NEUR and MEDEE regional marketing strategy aligned with global AppSec priorities and revenue goalsTranslate global campaigns into regionally relevant programs across UKI, Netherlands, Nordics, Israel, Italy, Poland and IberiaSegment markets and prioritize accounts based on ICP, maturity, and opportunity sizePipeline GenerationOwn regional marketing-sourced pipeline targets aligned to revenue goalsBuild and execute programs that generate qualified pipeline across priority segments (enterprise, mid-market, strategic accounts)Drive consistent top-of-funnel volume through integrated campaigns (digital, events, content syndication, paid media)Understanding and ownership of Pipeline targets and gapsClear handoff of MQL- SQL and ownership of lead conversion and Deal progressionDemand Generation & Pipeline ExpansionDesign and execute integrated, multi-channel campaigns (ABM, digital, content syndication, paid media)Drive high-quality pipeline in partnership with sales, focusing on target accounts and strategic dealsOptimize marketing funnel performance using data-driven insights and continuous testingAccount-Based & Enterprise MarketingLead Account-Based Marketing (ABM) initiatives for top-tier enterprise accountsPartner with sales to develop account-specific engagement plans and personalized campaignsSupport deal acceleration through tailored content, executive engagement, and field programsField Marketing & EventsPlan and execute regional and local events (industry conferences, roundtables, executive dinners, webinars)Represent the company at key cybersecurity and developer-focused events across NEUR and MEDEE (Israel, Italy, Poland, and Iberia)Ensure strong pre- and post-event engagement to maximize pipeline contributionContent Localization & MessagingAdapt global AppSec messaging for Northern European and MEDEE audiences with high technical expectationsCollaborate with product marketing to refine positioning for DevSecOps and security buyersSupport development of regional case studies, customer advocacy, and thought leadershipSales & Partner AlignmentAct as a trusted marketing partner to regional sales leadersEnable channel and technology partners with co-marketing campaigns and MDF programsAlign closely with SDR teams to ensure effective lead follow-up and conversionAnalytics & ReportingTrack campaign performance,...