Senior Digital Marketing Specialist

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Digital Marketing SpecialistFull-timeCompany DescriptionOrganizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.There’s another option. Freshworks. With a fresh vision for how the world works.Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.Fresh vision. Real impact. Come build it with us.Job DescriptionWe're looking for a hands-on Senior Digital Marketing Specialist to join our Demand Generation team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenue—not just managing programs. You'll own end-to-end execution across paid media, ABM, email, and digital campaigns while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who can hit the ground running, take ownership, and continuously optimize performance with minimal direction. If you're passionate about demand generation, love testing new ideas, embrace AI, and enjoy working in a fast-paced SaaS environment, we'd love to meet you. What You'll DoExecute integrated demand generation campaigns that drive new logo acquisition, pipeline, and revenue Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and emailPartner with Product Marketing to develop messaging, landing pages, creative assets, and campaign content Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense Build audience segments, create target account lists, and deliver personalized campaign experiencesMonitor campaign performance and make data-driven optimizations to improve engagement, conversion, and pipelineRun A/B tests across messaging, creative, audiences, landing pages, and digital experiencesCollaborate closely with Sales, Marketing Operations, RevOps, and Analytics to ensure accurate tracking, reporting, and attribution Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance Explore AI-powered tools and workflows to improve campaign execution, reporting, personalization, and team efficiency Share campaign insights and best practices that help improve overall marketing performance Qualifications4-7 years of hands-on B2B SaaS demand generation or digital marketing experienceProven experience executing multi-channel demand generation campaigns from planning through optimizationStrong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact Hands-on experience with: LinkedIn Ads Google Ads/ SEMPaid Social Display or programmatic advertising Email marketing Experience using ABM platforms such as Demandbase or 6senseExperience working in Marketo and Salesforce to support campaign execution and reporting Strong analytical skills with experience measuring campaign performance and translating insights into action Experience partnering cross-functionally with Product Marketing, Sales, Marketing Operations, RevOps, Creative, and AnalyticsStrong project management skills with the...