The successful candidate will be responsible for Proprietary Product and Membership Reward Marketing: developing annual plans to deliver Canada ICS customer marketing objectives, including marketing / operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investment. The successful individual will lead the team executing the marketing plan, and will align and coordinate across ICS stakeholder teams on the investment plan, expected outcomes and post campaign performance analysis. This team will work in close partnership with product and rewards stakeholders to align on plans, develop and execute marketing strategies and measure their effectiveness to optimize impact and efficiency.
- Develop annual customer marketing plan, bringing along key stakeholders to ensure enterprise objectives are met.
- Lead the flawless execution of the marketing plan, with a step-up on controls and marketing excellence to meet our regulatory, compliance requirements and deliver on our promise to customers.
- Improve the customer experience with relevant, timely and synchronized marketing and cohesive & holistic treatment strategies throughout the customer lifecycle.
- Build and develop a team of marketing specialists with clear KPIs, marketing domain specialization, and reduce duplication of efforts across the Canada ICS department.
- Prioritize fewer initiatives, with a focus on more meaningful and impactful strategies which drive measurable and material business impact.
- University degree in marketing, business and/or professional experience in these domains.
- Experience in execution of digital marketing strategies and digital campaign management.
- Experience in project management and marketing delivery in a matrix organization.
- Superior communication and influencing skills. This includes presenting to peers and senior management, and being able to sell new ideas and solutions.
- Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners evaluation.
- Excellent relationship-building skills and growth mindset with superior attention to detail
- Passion for driving results.
- People-leadership skills. Create a high commitment work environment where people are motivated and encouraged to achieve through empowerment and development.
- Consistent demonstration of attention to detail.
- Must be a proficient in use of Excel and Power Point and be comfortable with the rest of the Microsoft Office suite + adaptable to using emerging AI tools.
Personal Attributes Sought:
Naturally curious mindset.
Seeks opportunities to learn and develop.
Professional, self-motivated and driven to succeed.
Integrity & personal accountability.
People Leadership: motivated to attract and develop distinguished talent.
Collaborative and able to work effectively in partnership with different stakeholders.
Employment eligibility to work with American Express is required as the company will not pursue visa sponsorship for these positions
The job posting is for an existing vacancy.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.