Customer Advocacy Director

Back to jobsCustomer Advocacy DirectorRemoteApplyOur mission: eliminating every barrier to mental health. Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.Our customers are achieving meaningful outcomes with Spring Health, and there's a significant opportunity to turn those stories into a growth lever. By systematically capturing customer impact and elevating our best customers as industry voices, we can accelerate pipeline, improve win rates, and strengthen the market credibility that makes everything else in our GTM motion more effective. The Customer Advocacy Director owns the strategy and execution for how customer stories drive growth. This is a senior individual contributor role accountable for building the programs, proving the ROI, and partnering with executive stakeholders to make customer advocacy a strategic priority. This means producing case studies and proof points that demonstrate results, deploying customer voices in active sales cycles to build buyer confidence, and cultivating a network of customer champions who speak at events, advise on our product, and connect with prospects in their peer communities. A central focus is building our luminaries program and Customer Advisory Board. These programs elevate our top customers as thought leaders, give them a platform to share their expertise, and create a feedback loop that shapes our product and strategy. This role also drives our annual customer awards program, recognizing customers who have achieved exceptional outcomes, and recruits customer speakers for our annual customer and prospect event. Additionally, the role supports regional events by activating customers to attend, speak, and connect with prospects where they are. This is a full-time remote position reporting to our Senior Director, B2B Content and Communications. Occasional travel may be required for team or company events or meetings.  What you’ll do:  Own the customer advocacy strategy end-to-end. Partner with VP and C-level stakeholders across Sales, CS, Marketing, and Product to align on priorities and secure investment. Present program impact to executive leadership and influence company-wide GTM strategy. Own the customer storytelling engine. Produce case studies (written and video), extract proof points for Sales and campaigns, and ensure coverage across key segments. Manage agency partners or contractors for content production as needed. Build and scale the reference program. Maintain a segmented reference database as the single source of truth for reference status, participation history, and fatigue tracking. Ensure requests are fulfilled quickly with the right customer matched to the right prospect. Build a program that elevates top customers as industry voices. Identify and cultivate champions willing to speak, advise, and advocate. Place customers at conferences, webinars, and press opportunities. Recruit customer speakers for our annual customer and prospect event. Define the give/get framework for customer participation. Drive the annual customer awards program end-to-end. Define nomination criteria, manage intake from CS and...