Senior Manager, Brand Strategy

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Manager, Brand StrategyFull-timeJob Type (exemption status): Exempt position - Please see related compensation & benefits details belowSalary Range: 170,600.00-227,400.00Business Function: MarketingWork Location: San Jose Great Oaks Headquarters--LOC_WDT_USCA23Location (Secondary): Irvine Office--LOC_WDT_USCA01Company DescriptionWD is building the infrastructure behind the AI-driven data economy.As AI scales, so does data. Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time. That’s where we come in.We combine deep engineering expertise with global-scale manufacturing to deliver the storage systems that make AI possible, powering hyperscale data centers, cloud platforms, and enterprise infrastructure worldwide.This isn’t theoretical work. It’s real systems, at real scale, people solving some of the hardest challenges in technology today.We’re looking for people who want to build, solve, and operate at that level.Join us and let’s shape the future of data.Job DescriptionAs part of the dynamic, results-oriented Corporate Marketing organization, the Senior Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team. This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios.The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks, enabling consistent brand expression across a decentralized global organization. This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems.WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology. As WD expands its visibility across enterprise and consumer markets, strong brand leadership is essential to unify storytelling, elevate category leadership, and ensure consistent execution across regions, products, and channels.Working closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, and agency partners, this role ensures WD’s brand shows up with clarity, credibility, and cohesion across all strategic initiatives.What You’ll Achieve A clearly defined enterprise and consumer brand strategy and narrative that strengthens WD’s leadership across key marketsStandardized messaging frameworks that enable consistent storytelling across campaigns, launches, and executive communicationsScalable brand systems that empower decentralized teams while maintaining consistencyIntegrated workflows connecting internal creative teams and external agency partnersStrong brand adoption across product, regional, partner, and customer-facing initiativesIncreased brand clarity and differentiation across enterprise and consumer portfoliosEssential Duties and Responsibilities:Brand Strategy & PositioningLead development of WD’s global brand positioning across enterprise and consumer portfoliosTranslate business strategy into clear brand platforms that guide campaigns, launches, and storytellingDefine category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technologyPartner with executive leadership to align brand strategy with business prioritiesDrive quarterly brand platform development cycles aligned to key market momentsNarrative & Messaging ArchitectureDefine WD’s enterprise and consumer brand narratives, ensuring clarity and differentiationDevelop messaging architectures that connect corporate positioning to product storytellingTranslate complex technical capabilities into clear, compelling messagingSupport executive communications and thought leadership narrativesEnsure consistent...