This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Lead – African Markets based in Ireland.
This is a senior, strategic leadership role focused on driving regional growth across high-potential African markets. You will define and own the performance marketing vision, shaping how media investment is allocated across channels and how growth is scaled sustainably. The role sits at the intersection of performance, brand, and analytics, requiring a strong ability to connect data with strategic decisions. You will work closely with executive leadership and cross-functional teams to align marketing strategy with broader business objectives. The environment is fast-paced, data-driven, and highly international, with significant autonomy and visibility. This is a chance to build and scale a high-impact growth engine in one of the most dynamic digital markets globally.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Lead – African Markets based in Ireland.
This is a senior, strategic leadership role focused on driving regional growth across high-potential African markets. You will define and own the performance marketing vision, shaping how media investment is allocated across channels and how growth is scaled sustainably. The role sits at the intersection of performance, brand, and analytics, requiring a strong ability to connect data with strategic decisions. You will work closely with executive leadership and cross-functional teams to align marketing strategy with broader business objectives. The environment is fast-paced, data-driven, and highly international, with significant autonomy and visibility. This is a chance to build and scale a high-impact growth engine in one of the most dynamic digital markets globally.
Accountabilities
- Define and own the regional performance marketing strategy and growth roadmap across African markets
- Set strategic direction for paid acquisition across channels such as Google, Meta, TikTok, programmatic, and mobile DSPs
- Guide high-level investment allocation and portfolio optimisation across markets and channels
- Partner with brand and media teams on large-scale initiatives including ATL, OOH, and partnerships
- Influence cross-functional priorities across product, analytics, creative, and marketing teams
- Translate complex performance data into strategic insights and actionable growth recommendations
- Advise executive leadership on marketing strategy, market opportunities, and investment decisions
- 5+ years of experience in performance marketing, user acquisition, or digital growth roles
- Strong expertise in major paid media platforms (Google Ads, Meta, TikTok, programmatic, DSPs)
- Advanced analytical mindset with the ability to interpret data and guide strategic decisions
- Solid understanding of funnels, attribution models, and digital marketing fundamentals
- Experience working in fast-scaling, data-driven, or international environments
- Excellent communication and stakeholder management skills, including executive-level exposure
- Experience with tools such as Google Analytics, AppsFlyer, Adjust, or similar platforms is a plus
- Additional language skills (French or Portuguese) are an advantage
- Competitive salary package aligned with senior leadership roles
- Fully remote working environment across EMEA
- Opportunity to lead regional strategy in high-growth African markets
- High level of autonomy and strategic ownership
- Close collaboration with senior leadership and cross-functional teams
- Access to advanced marketing, analytics, and attribution tools
- Fast-paced, international, and performance-driven culture
- Opportunity to shape large-scale growth strategy with significant business impact
In this role, you will be responsible for defining and driving the regional growth strategy across African markets, setting the overarching vision for market prioritisation, channel mix, and investment allocation. You will act as a senior owner of performance marketing direction across all paid and media channels, ensuring coherence between strategy, execution, and business goals. You will also contribute to shaping brand and media initiatives at scale, aligning performance and brand efforts to build long-term market trust and recognition.
Requirements
The ideal candidate brings strong experience in performance marketing or user acquisition, with a proven ability to operate at a strategic, leadership level. You should be highly analytical, capable of turning complex data into clear strategic direction, and confident working across multiple markets and stakeholders. A strong understanding of digital marketing ecosystems, attribution models, and paid media platforms is essential, along with experience in fast-paced, performance-driven environments.