Regional Marketing Director, LATAM

Skip to main content Sign up Saved jobs(0) -Regional Marketing Director, LATAM BrazilCategory: MarketingSaveApply NowCircle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.What you’ll be part of:Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.What you'll be responsible forCircle is seeking a Regional Marketing Director, LATAM, based in Saõ Paulo, to directly support the priorities and initiatives of the Managing Director for the region. This role will serve as a strategic marketing partner to regional leadership, responsible for translating business objectives into clear, executable marketing programs that drive growth, market presence, and customer engagement across LATAM.The ideal candidate is a senior, hands-on marketer with strong regional expertise and the ability to operate at both a strategic and executional level. This individual will work cross-functionally with global marketing, business development, communications, and operations teams to plan and deliver high-impact marketing initiatives tailored to LATAM markets. Success in this role requires strong judgment, operational rigor, and the ability to manage complex stakeholders while moving quickly in a dynamic, regulated environment. What you'll work onServe as the primary marketing partner to the LATAM Managing Director, translating regional commercial priorities into clear, integrated marketing plans.Lead the planning and execution of regional marketing initiatives that support pipeline growth, customer acquisition, and market expansion across priority LATAM markets (including Brazil, Mexico, Argentina, Colombia, and more).Develop and localize go-to-market (GTM) strategies, messaging, and programs in alignment with global marketing frameworks and LATAM market dynamics.Partner closely with Business Development, Sales, and Revenue teams to ensure marketing initiatives directly support regional pipeline and growth objectives.Coordinate cross-functionally with global teams including product marketing, communications, content, creative, events, marketing operations, and legal to deliver cohesive regional execution.Own the regional marketing calendar, ensuring alignment across campaigns, events, partnerships, and executive priorities.Support partner and ecosystem marketing initiatives across LATAM, including co-marketing programs, joint events, announcements, and strategic partner activations.Lead regional event strategy and execution, including industry conferences, fintech forums, regulatory engagements, and Circle-hosted programs.Ensure all regional marketing programs comply with local regulatory, legal, and brand requirements, in partnership with legal and compliance teams.Track, analyze, and report on marketing performance against regional business and GTM objectives; use data to inform optimization and prioritization.Manage regional marketing budgets, forecasts, and spend in close collaboration with finance and global marketing leadership.Continuously assess...