GTM Lead, Japan - Twitch , Amazon Ads
Tokyo, JapanFull-timePosted Jul 16, 2026
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.
We seek a seasoned professional to join us as Sr. GTM Lead, Twitch Ads Japan. This role will be responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties across Japan. This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction, customer needs and Japan market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in a fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this person will be a unique thinker who can make convincing, information-based arguments.
Key job responsibilities
Drive end-to-end GTM strategy for Twitch advertising offerings across Japan, including positioning, pricing, and packaging
Maintain deep understanding of video, display, social media and influence advertising landscape, including market trends, competitive analysis, and cultural nuances
Lead market demand analysis and opportunity sizing across traditional and emerging channels
Track quarterly performance and provide data-driven recommendations for GTM strategy adjustments
Partner with sales teams on enablement and demand generation strategies to achieve revenue targets and drive product adoption
Develop stack-ranked sales priorities to influence product requirements and roadmap decisions
Partner with Ads Marketing on customer-facing narratives and go-to-market strategies
Drive cross-functional collaboration to ensure successful strategy execution, providing tactical guidance and support
Provide strategic support and guidance for Twitch Ads initiatives.
- 3+ years of developing, negotiating and executing business agreements experience
- Bachelor's degree
- Experience with sales CRM tools such as Salesforce or similar software
- Experience in setting up and managing a sales pipeline
- Experience in online advertising or high-tech products/services
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
We seek a seasoned professional to join us as Sr. GTM Lead, Twitch Ads Japan. This role will be responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties across Japan. This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction, customer needs and Japan market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in a fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this person will be a unique thinker who can make convincing, information-based arguments.
Key job responsibilities
Drive end-to-end GTM strategy for Twitch advertising offerings across Japan, including positioning, pricing, and packaging
Maintain deep understanding of video, display, social media and influence advertising landscape, including market trends, competitive analysis, and cultural nuances
Lead market demand analysis and opportunity sizing across traditional and emerging channels
Track quarterly performance and provide data-driven recommendations for GTM strategy adjustments
Partner with sales teams on enablement and demand generation strategies to achieve revenue targets and drive product adoption
Develop stack-ranked sales priorities to influence product requirements and roadmap decisions
Partner with Ads Marketing on customer-facing narratives and go-to-market strategies
Drive cross-functional collaboration to ensure successful strategy execution, providing tactical guidance and support
Provide strategic support and guidance for Twitch Ads initiatives.
Basic qualifications
- 3+ years of business development, partnership management, or sourcing new business experience- 3+ years of developing, negotiating and executing business agreements experience
- Bachelor's degree
- Experience with sales CRM tools such as Salesforce or similar software
- Experience in setting up and managing a sales pipeline
Preferred qualifications
- Experience interpreting data and making business recommendations- Experience in online advertising or high-tech products/services
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.