Sr Director, Revenue Marketing
About Andela
At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.
As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.
Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.
Are you exceptional and hungry to work in a scaling business through transformation and growth? Join us and change the world.
Job Summary
As Senior Director, Revenue Marketing you will lead Andela's go-to-market marketing function — owning the strategy, execution, and team that drives pipeline and revenue growth across all of Andela's regions and partner channels. You will be the connective tissue between the global marketing organization and the revenue-facing teams across the business, ensuring that regional marketing, demand generation, and partner marketing are tightly aligned to commercial priorities.
You will directly manage a team of regional, partner, and product marketers — providing strategic direction, coaching, and the organizational clarity each needs to be effective in their markets. You will serve as the primary marketing counterpart to Andela's regional sales leaders and Director of Partnerships, and will collaborate closely with Revenue Operations and Sales Enablement to ensure marketing activity translates into qualified pipeline and accelerated revenue.
This role reports to the Vice President, Global Head of Marketing, and is based in the US or Canada.
Exceptional Leadership
As an Andelan, you'll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.
Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
One team mentality: You break silos across teams. You put the company and mission first above your team alone.
Great listener, hungry for feedback: You're always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
Business problem solver: You're not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.
Key Responsibilities
GTM Strategy & Regional Marketing Oversight
Own Andela's global GTM marketing strategy, translating the company's commercial goals into a coherent, integrated marketing plan across all regions and channels.
Set the strategic direction for regional marketing across North America, Europe, and MEA — establishing the frameworks, priorities, and resourcing that allow each regional marketer to execute effectively against their markets.
Drive alignment between marketing strategy and sales priorities, working directly with regional sales leaders to ensure regional marketing investment is focused on the right accounts, segments, and moments.
Establish and maintain a global view of pipeline contribution from marketing, identifying coverage gaps and reallocating resources to address them.
Ensure consistency in how Andela shows up across regions while enabling appropriate regional adaptation.
Product, Solutions & Program Marketing
Own the go-to-market marketing strategy for Andela’s products, solutions, offerings, and learning programs, ensuring each is clearly positioned, commercially relevant, and ready to scale across regions and channels.
Partner directly with Product, AI Solutions, and Learning Solutions teams to translate roadmap priorities, solution capabilities, and program launches into clear positioning, messaging, campaigns, and sales enablement.
Ensure Andela’s offerings are brought to market in a coordinated way across regional marketing, demand generation, partner marketing, content, sales enablement, and revenue teams.
Develop differentiated product, solution, and program positioning that clearly articulates Andela’s value to enterprise buyers, including the business problems we solve, the audiences we serve, and the outcomes we deliver.
Bring market, customer, sales, and competitive insights back into Product, Solutions, and Learning teams to help inform packaging, messaging, launch priorities, and future GTM opportunities.
Partner Marketing Strategy
Provide strategic oversight and leadership to the Senior Manager, Partner Marketing, ensuring the partner marketing program is tightly integrated with the broader GTM strategy.
Partner with the Director of Partnerships to align marketing investment and partner channel priorities, ensuring partner-sourced pipeline is a consistent contributor to revenue.
Champion the partner channel internally within the marketing organization, securing resources and visibility for co-marketing programs across the marketing team.
Operating Model
Team Leadership & Development
Build a high-performing, collaborative team culture that is outcome-oriented, commercially grounded, and operationally excellent.
Drive career development and performance for each direct report, including goal-setting, regular feedback, and growth planning.
Serve as an escalation point and senior decision-maker for the GTM marketing team, enabling your reports to operate with confidence and autonomy.
Cross-Functional Partnership
Serve as the primary marketing partner to Andela's regional sales leaders, building trusted relationships and maintaining ongoing alignment on pipeline goals, target accounts, and field priorities.
Collaborate closely with the Director of Partnerships to ensure the partner channel is well-supported by marketing and that partner-sourced pipeline goals are being met.
Work with Revenue Operations and Sales Enablement to ensure marketing programs are set up for measurable impact — from attribution and reporting to the development of sales enablement materials that support regional and partner sellers.
Act as a key voice in the broader marketing leadership team, contributing GTM and market intelligence to inform brand, content, and product marketing decisions.
Planning, Budget & Performance
Set, track, and report on the key performance metrics for the GTM marketing function, including pipeline contribution, account engagement, event ROI, and partner-sourced revenue.
Build a culture of measurement and continuous improvement within the team, using data to identify what's working, course-correct quickly, and raise the performance bar over time.
Provide regular reporting to marketing and go-to-market leadership on the performance and health of the GTM marketing function.
Qualifications
Experience
10+ years of B2B marketing experience, with a strong track record in go-to-market, field marketing, demand generation, or related functions, ideally within a high-growth technology company.
7+ years in people management roles, with demonstrated success leading and developing teams.
Proven experience owning a GTM marketing strategy across multiple regions or markets simultaneously, with direct accountability for pipeline and revenue contribution.
Demonstrated experience managing or closely partnering with partner or channel marketing functions, with an understanding of how to build and scale co-marketing programs.
Track record of building strong, productive relationships with sales leadership and other go-to-market stakeholders, including experience working in a matrix organization where influence matters as much as authority.
Experience working with Revenue Operations and Sales Enablement to connect marketing activity to measurable revenue outcomes.
Prior experience operating as part of a global, remote-first organization, working effectively across time zones and geographies.
Skills & Capabilities
Strategic thinker with strong commercial instincts. Able to connect marketing investment to revenue outcomes and make prioritization decisions that reflect a clear understanding of the business.
Proven people leader who brings out the best in their team.
Highly collaborative and able to operate effectively across functions.
Analytically strong, with the ability to define meaningful metrics and translate insights into clear recommendations for leadership.
Excellent communicator, both written and verbal, with the ability to present with clarity and confidence to senior stakeholders and to distill complex strategy into focused, actionable plans for your team.
Ability to manage multiple workstreams, budgets, and stakeholders simultaneously without losing sight of strategic priorities.
Location
While Andela is a fully remote organization, this role should be based in either the US or Canada.
Some travel required for regional events, partner engagements, and internal leadership meetings.
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