Digital Channels Experience - Product Manager

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients. Responsible for developing and executing the vision,strategy, and roadmap for the homepage experience.As a Product Manager in Digital Channels you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations. 

The Digital Channels Experiences & Growth Product Manager for the Web Homepage is responsible for developing and executing the vision, strategy, and roadmap for the homepage experience. In this highly collaborative, hands-on role, you will partner closely with Design, Engineering, Analytics, orchestration and cross-functional product teams to deliver an intuitive, seamless, and engaging experience that advances customer needs and business objectives. You will lead product discovery, define measurable outcomes, prioritize initiatives, and drive end-to-end execution from concept through launch and continuous optimization.

 Job responsibilities

• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap and Develops a product strategy and product vision that delivers value to customers
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability and Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Drive product discovery through customer research, stakeholder input, usability testing, and market/competitive insights and Own the homepage product strategy and roadmap aligned to customer journeys, business priorities, and digital channel goals. 
• Translate insights into outcomes by defining clear problem statements, success metrics (KPIs), and measurable goals (OKRs).
• Lead cross-functional execution with design and engineering partners to deliver enhancements, experiments, and new capabilities.
• Prioritize work effectively using data, customer impact, risk/compliance considerations, technical effort, and business value.
• Manage the product backlog including epics, user stories, acceptance criteria, and release planning; ensure timely delivery.
• Optimize performance and engagement via analytics, experimentation (A/B tests), personalization approaches, and iterative improvements.
• Champion user-centric design ensuring accessibility, clarity, and consistency with brand and channel standards.
• Establish operating rhythms (standups, refinement, sprint planning, reviews) and communicate status, tradeoffs, and decisions.
• Partner with stakeholders across lines of business, content, legal/risk, Ads-Frameworks and technology to align priorities and approvals and Monitor and respond to trends in customer behavior and market dynamics to keep the homepage relevant and effective.

 

Required qualifications, capabilities, and skills

• 5+ years of experience or equivalent expertise in product management in digital products, web experiences, or customer-facing platforms. or a relevant domain area
• Advanced knowledge of the product development life cycle, design, and data analytics
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
•  Proven ability to define and execute product strategy while also driving day-to-day delivery with agile teams.
• Strong analytical skills with experience using data to make decisions (funnels, engagement metrics, segmentation, experiment analysis).
• Demonstrated success influencing cross-functional teams and senior stakeholders without direct authority.
• Experience writing clear product requirements, user stories, and acceptance criteria.
• Excellent communication skills able to simplify complex topics and align teams around outcomes.
• Strong customer experience mindset with a track record of delivering intuitive, high-quality user experiences.

 

Preferred qualifications, capabilities, and skills

• Demonstrated prior experience working in a highly matrixed, complex organization
• Experience owning a high-traffic homepage, landing-page ecosystem, or personalized content module strategy.
• Familiarity with experimentation platforms, personalization and content management systems (CMS).
• Knowledge of accessibility standards (e.g., WCAG) and inclusive design best practices.

• Experience working in regulated environments with risk, legal, compliance, and controls partners.