Marketing | Analista de Social Media Pleno - Marketing Digital
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing | Analista de Social Media Pleno - Marketing Digital based in Brazil.
This is an opportunity to join a fast-growing, innovation-driven education environment where social media plays a strategic role in business growth. You will not only execute content, but also help design the logic behind how social channels drive acquisition, engagement, and retention.
The role is highly focused on performance, combining creativity with data-driven decision-making to optimize funnels and increase conversions.
You will work closely with marketing and creative teams to ensure content is aligned with broader campaign strategies and business goals.
The environment values experimentation, continuous learning, and the ability to turn insights into scalable actions.
You will have autonomy to test formats, analyze results, and iterate quickly based on performance data.
It is a dynamic role for someone who understands both storytelling and growth marketing, with a strong focus on measurable impact.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing | Analista de Social Media Pleno - Marketing Digital based in Brazil.
This is an opportunity to join a fast-growing, innovation-driven education environment where social media plays a strategic role in business growth. You will not only execute content, but also help design the logic behind how social channels drive acquisition, engagement, and retention.
The role is highly focused on performance, combining creativity with data-driven decision-making to optimize funnels and increase conversions.
You will work closely with marketing and creative teams to ensure content is aligned with broader campaign strategies and business goals.
The environment values experimentation, continuous learning, and the ability to turn insights into scalable actions.
You will have autonomy to test formats, analyze results, and iterate quickly based on performance data.
It is a dynamic role for someone who understands both storytelling and growth marketing, with a strong focus on measurable impact.
Accountabilities:
- Design and optimize social media content strategies aligned with marketing funnel objectives, from awareness to conversion and retention.
- Create and guide content production (copies, videos, carousels), ensuring each piece has a clear hypothesis and performance goal.
- Monitor, analyze, and interpret performance metrics to generate actionable insights and improve campaign results.
- Structure and optimize social media funnels to drive lead generation and business growth.
- Identify trends, formats, and opportunities in social media, testing them to maximize engagement and conversion.
- Collaborate with cross-functional marketing teams to align social media strategies with broader campaigns and brand initiatives.
- Work with creators and content producers, briefing and guiding outputs based on strategic objectives.
- Continuously test hypotheses and scale successful initiatives based on data-driven results.
- Proven experience in social media strategy focused on performance and business results.
- Strong understanding of digital marketing funnels and conversion-driven content strategies.
- Analytical mindset with the ability to interpret data and transform it into actionable insights.
- Proactive profile with a strong bias for action and problem-solving based on metrics.
- Experience working with large digital brands, infoproduct companies, or high-scale marketing environments.
- Strong balance between creativity and analytical thinking, with curiosity for trends and experimentation.
- Nice to have: experience managing creators and influencers.
- Nice to have: experience optimizing content for engagement, retention, and conversion performance.
- CLT employment contract.
- Remote work model with availability for occasional travel.
- Meal voucher (Caju) – R$ 27/day.
- Culture voucher – R$ 50/month.
- Health plan (SulAmérica).
- Dental plan (AMIL).
- Pet plan (Guapeco).
- Life insurance (Zurich).
- Mental health support with Zenklub (2 free sessions per month).
- Gym access via Wellhub (Gympass).
- Free access to language or tech courses through Fluency SkillUp.
- Birthday day off.
- Full equipment provided for remote work.
- Structured environment focused on continuous development, feedback, and learning.
- Internal mentorship programs and product beta participation opportunities.