Senior Manager, Global Event Strategy & Experiences

Google Chrome Microsoft Edge Apple Safari Mozilla Firefox Senior Manager, Global Event Strategy & ExperiencesFull-timeJob Type (exemption status): Exempt position - Please see related compensation & benefits details belowSalary Range: 170,600.00-227,400.00Business Function: MarketingWork Location: San Jose Great Oaks Headquarters--LOC_WDT_USCA23Company DescriptionAt WD, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.At our core, WD is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that—our technology helped people put a man on the moon and capture the first-ever picture of a black hole.We offer an expansive portfolio of technologies, HDDs, and platforms for business, creative professionals, and consumers alike under our Western Digital®, WD®, and WD_BLACK™.We are a key partner to some of the largest and highest-growth organizations in the world. From enabling systems to make cities safer and more connected, to powering the data centers behind many of the world’s biggest companies and hyperscale cloud providers, to meeting the massive and ever-growing data storage needs of the AI era, WD is fueling a brighter, smarter future.Today’s exceptional challenges require your unique skills. Together, we can build the future of data storage.Job DescriptionAs part of the dynamic, results-oriented Corporate Marketing organization, the Senior Manager, Global Events & Experiences will play a key role within WD’s Brand Strategy & Experience team. The primary objective of this role is to lead the centralized strategic planning of WD’s Tier-1 global industry events and experiential programs, defining the global vision, priorities, and experience frameworks that guide how WD shows up at its most important market moments. WD is the storage foundation of the AI-driven data economy, delivering durable storage systems that form the indispensable infrastructure behind AI innovation. Industry events are critical moments where this leadership must be demonstrated. The Senior Manager, Global Events & Experiences will bring this narrative to life through high-impact brand experiences that showcase WD’s leadership in capacity, performance, and efficiency across the global AI infrastructure ecosystem. Working closely with AR/PR, Brand, Channel Marketing, Communications, Product Marketing, and Sales, and regional teams, this role ensures WD shows up with clarity, credibility, and consistency across Tier-1 global industry conferences, executive engagements, and ecosystem moments. Regional and channel teams play a critical role in execution, while this role provides the centralized strategy and alignment across the organization.What You’ll Achieve High-impact brand experiences that demonstrate WD’s leadership in the AI-driven data economy Increased visibility for WD across the global AI infrastructure and enterprise technology ecosystem Strategic event programs aligned to key enterprise marketing priorities Strong cross-functional partnerships across marketing, communications, and sales teams Consistent and compelling brand presence at flagship global industry conferences Key Duties Set the strategic direction for WD’s presence at Tier-1 global technology events and conferences  •Develop integrated pre-event, at-event, and post-event marketing strategies in partnership with Corporate Marketing, Product Marketing, Communications, Digital, Customer Marketing, and Sales to maximize awareness, engagement, and business impact.Serve as the steward of WD's event narrative, ensuring a consistent brand experience across regions, audiences, executive presentations, booths, customer engagements, and ecosystem activations.Develop integrated event strategies including booth experiences, executive engagements, partner activations, and thought leadership programs Continuously assess the...