Senior Manager, Brand Strategy (Hybrid)
About the Role
As Senior Manager, Brand Strategy, you will lead efforts that drive brand clarity and customer relevance for Kohl’s and its proprietary brand portfolio. You will partner closely with cross-functional teams and external partners to establish impactful brand positionings, identities and marketing strategies that increase consideration to shop Kohl’s.
What You’ll Do
Lead the development of Kohl’s & proprietary brand strategies that align with customer needs, market trends and business objectives
Lead strategic forums bringing together senior leaders from merchandising, design and marketing to align on direction and execution for our proprietary brand portfolio
Own and evolve Kohl’s private brand portfolio architecture
Build a comprehensive private brand marketing roadmap that informs go-to-market strategies for both marketing and merchandising teams
Develop creative briefs that build a strong brand identity for Kohl’s and its brands, including distinctive brand assets that increase awareness and attribution
Create presentations for executive audiences that communicate brand strategy opportunities and recommendations
Independently drive initiatives and collaborate effectively across all levels of the organization
Monitor brand performance and synthesize insights to inform continuous improvement
Stay current with competitive positioning efforts and understand shifts and white space opportunities
Additional tasks may be assigned
What Skills You Have
Required
Bachelor's Degree and 7+ years of marketing experience
Strong grasp of brand strategy principles
Retail industry knowledge
Preferred
10+ years of marketing experience with brand strategy, brand positioning and brand management strongly preferred
Agency or consultant experience
Experience working with product design teams