As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

About the business unit:

The Cytology portfolio plays a critical role in cervical cancer screening and diagnostics, supporting laboratories, clinicians, and health systems with solutions that enable accuracy, efficiency, and confidence in patient care. The Cytology marketing role is central to growing Waters’ leadership in this space through strong execution, customer engagement, and commercial excellence.

About the role:

The Marketing Manager, Cytology will support day to day marketing activities across the Cytology portfolio, including campaign execution, sales enablement, customer engagement, conference and event support, and market insights.

Key Responsibilities

Marketing Campaign and Program Execution

• Support execution of integrated marketing campaigns and product initiatives for the Cytology portfolio

• Assist in implementation of promotional plans aligned with portfolio priorities and go to market strategies

• Coordinate timelines, assets, and deliverables to support successful campaign execution

Sales Enablement and Customer Facing Materials

• Assist in the development, review, and maintenance of customer facing marketing materials and sales tools

• Support updates to presentations, brochures, digital content, and training materials

• Collaborate with sales and sales enablement teams to ensure materials meet field needs and brand standards

• Launch new cytology innovation in the marketplace

Conference and Event Support

• Coordinate conference and event marketing activities, including logistics, booth assets, promotional materials, and follow up support

• Support execution of customer events, workshops, and educational programs tied to the Cytology portfolio

Digital Marketing and Communications

• Help manage digital marketing and communication initiatives, including email campaigns, websites, and internal communications

• Support coordination with digital and communications teams to ensure consistent messaging across channels

Market Insights and Competitive Monitoring

• Conduct market research and competitive monitoring to support marketing planning and messaging development

• Track market trends, customer feedback, and competitive activity to inform team insights and recommendations

Cross Functional Collaboration

• Partner closely with Product Management, Sales, Medical Affairs, Regulatory, and Communications teams

• Support alignment across functions to ensure coordinated execution and compliant marketing practices

Required Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field

• At least 3 years of experience in marketing, healthcare, diagnostics, medical device, or a related industry

• Experience in campaign execution, sales enablement, and customer engagement

• Excellent organizational skills with the ability to manage multiple projects and collaborate with a variety of stakeholders within a global matrixed environment

• Demonstrates natural intellectual curiosity and a proactive desire to learn and grow

• Ability to travel will be required required to support conferences, key launches, and major meetings, Estimated travel 30-45%

Preferred Qualifications:

• Exposure to B2B, healthcare, or scientific marketing environments
• Experience with digital marketing, campaign tracking, or basic analytics

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA MD - Sparks - 7 Loveton Circle

Additional Locations

Work Shift





At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$104,700.00 - $167,500.00 USD Annual