๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: โน๐ญ ๐๐ฃ๐
Experience: 3+ yrs
Location: Bengaluru, India
Job Type: Full-time
We are looking for an experiencedย Marketing Operations Managerย to own and optimize the systems, processes, and data that power modern marketing operations. This role is ideal for someone with strong experience inย product-led SaaS (PLG)ย environments who can independently manage marketing technology, campaign operations, lifecycle automation, and reporting. You will play a critical role in ensuring marketing systems remain accurate, scalable, and performance-driven while enabling cross-functional teams to make informed, data-backed decisions.
Working closely with Revenue Operations, Data, Sales, and Go-to-Market teams, you will oversee marketing automation platforms, attribution models, lifecycle campaigns, reporting frameworks, and system integrations. The ideal candidate thrives in a fast-paced environment, has exceptional attention to detail, and can operate with minimal supervision while continuously improving marketing efficiency and business outcomes.
Requirements
Key Responsibilities
- Own and manage the marketing automation platform, including workflows, lifecycle automation, audience segmentation, forms, email campaigns, lists, data hygiene, and platform documentation.
- Build, maintain, and optimize attribution models, UTM governance, and campaign tracking across CRM, marketing automation, and analytics platforms.
- Design, execute, and monitor lifecycle marketing campaigns, nurture journeys, onboarding programs, and segmented email initiatives aligned with business goals.
- Produce accurate weekly and monthly performance reports, dashboards, and marketing insights while ensuring high standards of data quality and integrity.
- Configure, execute, and document A/B testing initiatives across email campaigns, landing pages, and marketing programs to improve engagement and conversion rates.
- Manage marketing technology integrations, monitor system health, troubleshoot issues proactively, and maintain reliable documentation for all marketing operations processes.
- Collaborate closely with Revenue Operations, Data, Engineering, and Go-to-Market teams to ensure seamless data flow, reporting consistency, and operational alignment.
- Support product analytics initiatives by tracking user behavior, campaign performance, and emerging AI-driven marketing visibility metrics where applicable.
- Continuously identify opportunities to automate workflows, improve operational efficiency, and optimize marketing processes.
- Maintain comprehensive documentation to ensure scalable, repeatable, and well-governed marketing operations.
What Makes You a Great Fit
- 5+ years of experience inย Marketing Operations, preferably within aย Product-Led Growth (PLG) SaaSenvironment.
- Advanced hands-on expertise inย HubSpot administration, marketing automation, workflow management, and lifecycle campaign execution.
- Strong experience withย Salesforce, attribution modeling, CRM management, and marketing performance tracking.
- Proficiency inย SQLย and working with data warehouses to build reports, answer business questions, and validate marketing data independently.
- Deep understanding of campaign attribution, UTM governance, multi-channel marketing measurement, and data quality best practices.
- Experience managing marketing technology stacks, system integrations, email deliverability, and CRM synchronization.
- Familiarity with product analytics platforms, experimentation frameworks, A/B testing methodologies, and performance optimization.
- Excellent analytical, problem-solving, documentation, and cross-functional collaboration skills.
- Strong written communication skills with the ability to work effectively in asynchronous, distributed teams.
- Self-driven professional who can independently manage marketing operations, prioritize initiatives, and deliver reliable, high-quality outcomes with minimal supervision.