Head of Marketing
No longer listedThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in Canada.
This leadership role offers the opportunity to shape the global marketing strategy of a trusted digital platform used by consumers worldwide.
You will define how the brand grows, strengthens its reputation, and builds deeper connections with audiences.
Working closely with executive leadership and cross-functional teams, you will drive initiatives across brand, SEO, communications, social media, and organic growth.
The role combines strategic vision with hands-on execution, requiring a data-driven mindset and strong creative instincts.
You will lead a talented marketing team while building the capabilities, processes, and channels needed for long-term growth.
This is an opportunity to influence industry standards and help millions of consumers make better purchasing decisions.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in Canada.
This leadership role offers the opportunity to shape the global marketing strategy of a trusted digital platform used by consumers worldwide.
You will define how the brand grows, strengthens its reputation, and builds deeper connections with audiences.
Working closely with executive leadership and cross-functional teams, you will drive initiatives across brand, SEO, communications, social media, and organic growth.
The role combines strategic vision with hands-on execution, requiring a data-driven mindset and strong creative instincts.
You will lead a talented marketing team while building the capabilities, processes, and channels needed for long-term growth.
This is an opportunity to influence industry standards and help millions of consumers make better purchasing decisions.
Accountabilities
- Define and execute the long-term marketing strategy, including brand positioning, communication channels, audience development, and growth initiatives.
- Lead brand strategy and audience growth efforts to increase global awareness, trust, and direct demand.
- Own key marketing functions including brand, public relations, communications, organic social media, SEO, newsletters, and organic audience development.
- Manage, mentor, and develop a high-performing marketing team while fostering collaboration and innovation.
- Establish and monitor marketing KPIs related to brand awareness, audience growth, engagement, and business contribution.
- Track metrics such as branded search, direct traffic, share of voice, audience sentiment, and top-of-funnel performance.
- Partner with growth teams to ensure alignment between organic marketing efforts, acquisition strategies, conversion, lifecycle initiatives, and retention goals.
- Collaborate with Product, Revenue, Operations, and other departments to create a consistent and valuable user experience.
- Build scalable marketing processes, frameworks, and capabilities that support future company growth.
- Use research, market insights, and data analysis to identify opportunities and improve marketing effectiveness.
- Represent the brand externally through strategic communications and industry engagement.
- 8+ years of experience in marketing, branding, public relations, communications, social media, SEO, or organic audience growth roles.
- Proven experience building brand awareness and audience growth for consumer products, digital platforms, media companies, or subscription-based businesses.
- Demonstrated success leading marketing teams and managing cross-functional initiatives.
- Strong understanding of brand measurement, audience analytics, share of voice, organic performance, and social insights.
- Experience defining marketing strategies, processes, and operational frameworks.
- Strong analytical mindset with the ability to use data to guide decisions and measure impact.
- Passion for research, product analysis, and understanding consumer behavior.
- Curious, organized, goal-oriented, and comfortable balancing strategic planning with hands-on execution.
- Strong communication and leadership skills, with the ability to influence stakeholders across different teams.
- Experience with digital products, mobile applications, or subscription models is highly desirable.
- Ability to work effectively in an international environment and communicate with global audiences.
- Professional English proficiency required due to collaboration with international users, partners, and stakeholders.
- Competitive salary range of $150,000 – $190,000 CAD.
- Fully remote work opportunity within Canada.
- Flexible working schedule.
- Fully paid collective insurance benefits.
- Employer contribution to RRSP.
- Fitness reimbursement contribution.
- Commute benefit contribution.
- Employee referral program.
- Collaborative and inclusive workplace culture.
- Opportunities to work with innovative technologies and industry-leading research.
- Team events and company gatherings.
- Office beverages provided when working onsite.
The Head of Marketing will own the overall marketing vision and execution strategy, driving brand growth, audience expansion, and market positioning. This role requires a strategic leader who can combine storytelling, analytics, team leadership, and operational excellence to deliver measurable business impact.
Requirements
The ideal candidate is an experienced marketing leader with a strong background in brand building, digital growth, and audience development. This professional should combine strategic thinking with hands-on execution skills and have experience leading teams in consumer-facing environments.