manager, Digital Merchandising

Skip to main contentJobsDashboardProfileCultureBenefitsPartner LoginCandidate LoginEnglishSingle PositionView All Jobsmanager, Digital Merchandising2401 Utah Ave S #800, Seattle, Washington, United StatesApply NowAdd to cartJob descriptionCompany and benefitsJob ID260057176Job CategoryTechnologyJob FunctionProject/Product/Program ManagementJob LevelManager with Direct ReportsPosting Date07/20/2026Expiration Date08/03/2026Workplace ExpectationIn-OfficeBonus EligibleYesPay$146,300 - $243,900 AnnuallyNow Brewing – manager of digital merchandising! #ToBeAPartnerFrom the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.As part of Starbucks’ Global Digital Commerce organization, the manager of digital merchandising will lead how products, categories, content, recommendations and offers are organized, surfaced and optimized across Starbucks’ customer-facing digital ecosystem. This leader will help increase customer relevance, product discovery, conversion, average ticket, units per transaction and attachment by ensuring the right products and experiences show up for customers at the right moments across mobile app, web, Starbucks Shop, drive-thru order screens, digital menu boards and emerging digital experiences.As a manager of digital merchandising, you will…Lead digital merchandising strategy across customer touchpoints – Define and execute the merchandising strategy for Starbucks’ digital channels, including menu taxonomy, category structure, product placement, sorting logic and merchandising rules that improve customer discoverability, conversion and business performance while upholding the Starbucks brand experience.Influence recommendations, personalization and upsell strategy – Develop recommendation, cross-sell, upsell, bundling and contextual merchandising strategies across app, web, Starbucks Shop, drive-thru order screens and digital menu boards. Partner with Product, Engineering, Data Science and Analytics to define business logic, decision frameworks, rule sets and platform requirements that use customer behavior, context, loyalty, daypart, menu data and operational signals to increase customer value.Build the foundations of a scalable merchandising capability – Establish the processes, governance, operating rhythms and performance management approach for a new digital merchandising function. This includes defining standards for product elevation and de-prioritization, balancing brand-driven visibility with commercial performance, chairing cross-functional forums, and creating runbooks and training as the capability scales.Drive analytics, experimentation and continuous optimization – Analyze funnel metrics including click-through rate, ticket value, conversion, menu exploration, revenue per session, average order value, units per transaction and attach rate. Build a test-and-learn agenda, define hypotheses and success criteria, run experiments and pilots, publish readouts, and use real-time performance data to continuously optimize merchandising outcomes.Partner across the enterprise to deliver consistent digital experiences – Collaborate with Product, Marketing, Loyalty, Category, Creative, Analytics, Technology, Finance, Store Operations, Menu Experience and Supply Chain teams to align priorities, manage trade-offs, optimize product content, and ensure merchandising strategies are consistently executed across customer touchpoints. We’d love to hear from people with:8–10+ years of experience in digital merchandising, personalization, e-commerce, digital product management, product growth, recommendation systems or related fields.Experience designing, optimizing and testing taxonomy, category structures, product organization, search/browse experiences, recommendations or merchandising...