This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist – GIS Business Development based in the United States.
This role sits at the intersection of technical storytelling, digital marketing, and business development within a geospatial and engineering-focused environment. You will help translate complex GIS capabilities into clear, compelling messaging that supports proposals, pursuits, and strategic growth initiatives. The position combines creative design work with analytical marketing, requiring both visual communication skills and technical curiosity. You will collaborate closely with GIS and technical teams to shape content, develop marketing assets, and strengthen win themes across bids and proposals. At the same time, you will manage digital channels, enhance online visibility, and support event and conference marketing efforts. This is a highly cross-functional role where your work directly influences brand positioning, pipeline growth, and competitive differentiation.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist – GIS Business Development based in the United States.
This role sits at the intersection of technical storytelling, digital marketing, and business development within a geospatial and engineering-focused environment. You will help translate complex GIS capabilities into clear, compelling messaging that supports proposals, pursuits, and strategic growth initiatives. The position combines creative design work with analytical marketing, requiring both visual communication skills and technical curiosity. You will collaborate closely with GIS and technical teams to shape content, develop marketing assets, and strengthen win themes across bids and proposals. At the same time, you will manage digital channels, enhance online visibility, and support event and conference marketing efforts. This is a highly cross-functional role where your work directly influences brand positioning, pipeline growth, and competitive differentiation.
Accountabilities:
- Support business development and proposal teams by developing visually compelling layouts, graphics, and storytelling elements for RFPs, RFQs, capability statements, and pursuit materials.
- Build a foundational understanding of GIS concepts and Esri tools (e.g., ArcGIS Pro, ArcGIS Online) to accurately translate technical capabilities into marketing content.
- Collaborate with technical teams to gather maps, data, visuals, and insights for use in marketing and proposal deliverables.
- Manage and grow professional social media presence, particularly LinkedIn, through content calendars, campaigns, and engagement optimization.
- Produce marketing collateral for conferences and industry events, including presentations, banners, digital assets, and printed materials.
- Conduct competitive intelligence and market analysis to assess industry positioning, messaging trends, and growth opportunities.
- Apply SEO best practices to digital content, monitor performance metrics, and recommend optimization strategies to improve visibility and reach.
- Bachelor’s degree in Marketing, Communications, Business, GIS/Geography, or a related field (or equivalent experience).
- 2–5 years of experience in marketing, ideally within technical industries such as engineering, geospatial services, environmental consulting, or government contracting.
- Familiarity with GIS concepts and exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred.
- Strong proficiency in graphic design tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop, or equivalent).
- Experience managing professional social media platforms, especially LinkedIn, including content planning and performance tracking.
- Working knowledge of SEO principles and tools such as Google Analytics, SEMrush, or similar platforms.
- Strong written and verbal communication skills with the ability to simplify technical concepts for broader audiences.
- Excellent organizational and multitasking skills, particularly in deadline-driven environments tied to proposals and events.
- Ability to work collaboratively across technical, marketing, and business development teams.
- Competitive compensation aligned with experience and industry standards.
- Fully remote work arrangement across the United States.
- Opportunity to work at the intersection of GIS technology, marketing, and strategic business development.
- Exposure to high-impact proposal and pursuit environments, including government and infrastructure projects.
- Professional growth opportunities in digital marketing, technical communications, and geospatial industries.
- Collaborative and fast-paced environment with cross-functional teamwork.
- Access to learning opportunities in GIS tools, marketing platforms, and digital strategy.