At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
EMEA Integrated Planning Senior Specialist
Introduction to the Team
EG Media & Sponsorships is seeking a media expert to join the Strategy & Integrated Planning & Agency Management team, owning the end-to-end media process in the UK, France, Sweden, Denmark and Norway for Expedia Group brands. In this role, you will act as the market media lead, overseeing media agency relationships and partnering closely with the in-house digital team to develop local strategies, plans, and executions that deliver against brand and business objectives. They are accountable for the effective delivery of all media activity in market.
You will brief the local media agency on campaign requirements and oversee the development of local market strategies, ensuring they are fully aligned with global media direction. A key part of the role is integrating the in-house digital team into the strategy and planning process so that activity across channels is cohesive, connected, and measured as one. You will be responsible for the flawless execution, optimisation, and reporting of media activity, and for representing their market in global workstreams.
As part of the Media & Sponsorships Strategy & Integrated Planning function, this role will work closely with the Sponsorship team to ensure media and sponsorship activity is fully integrated and maximises the reach and impact of the brand’s investment. You will also collaborate closely with the Strategy, Insight & Optimisation team to ensure that data, evidence, and experimentation sit at the heart of all plans, with clear measurement frameworks and learning agendas that drive continuous improvement.
In this role you will:
Agency partnership
Own the day-to-day and strategic relationship with the local media agency, including senior leadership engagement.
Set clear expectations on ways of working, escalation paths, and decision rights.
Foster a high performance partnership that balances constructive challenge and collaboration, addressing performance issues proactively.
Ensure the agency is engaged early and throughout the process so they can influence direction and are fully up to speed ahead of briefs.
Define and agree KPIs with the agency aligned to the brand measurement framework, and hold them accountable for delivery, optimisation, and results.
Accountable for management of agency invoices including accruals and management of non-working costs associated with the market.
Integrated media strategy & planning
Supervise the agency’s development of local market media strategies and detailed channel plans, ensuring they ladder into global media strategies.
Coordinate in-house digital channel leads to input tactical recommendations into the local market media strategy and construct detailed channel plans that integrate with agency outputs.
Ensure the in-house digital team is embedded in the agency strategy and planning process, initiating and supporting interactions as needed.
Review and challenge media strategies to ensure they are insight led, evidence based, and effective.
Manage the provision of specs and deliverables for agency-managed media channels.
Market leadership & cross functional collaboration
Act as the primary point of contact and “voice” of the market surfacing local opportunities, risks, and updates.
Represent the market in relevant forums and working groups, involving channel specialists where appropriate.
Work closely with the Sponsorships team to ensure media and sponsorship activity is fully integrated and maximises the impact of brand investment.
Execution, measurement & optimisation
Oversee the end-to-end media planning and activation process in-market, ensuring the agency delivers on time, on brief, and to agreed quality standards.
Remove blockers and clarify priorities to keep delivery on track.
Ensure robust measurement strategies and frameworks are built into all activity and consistently applied.
Translate reporting into clear insights and actionable recommendations.
Drive test and learn agendas in partnership with the agency and internal teams, ensuring learnings are shared across markets and embedded into future planning.
Experience and qualifications:
4+ years in a media related role within an agency or client team
Established understanding of media agency operations.
Deep knowledge of media market dynamics and broad understanding of media channel capabilities.
Excellent communication, analytical, and problem-solving abilities.
Strong consultative and stakeholder management skills, with the ability to influence at all levels.
Assertive with strong organisational skills with the ability to prioritise multiple assignments and drive them to completion.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.