Lead Customer Marketing Specialist

You will report directly to our Senior Customer Marketing Manager and work out of one of these sites: Raleigh, Charlotte, Atlanta, or Houston, on a Hybrid work schedule.

In this elevated role, you will be responsible for developing strong stakeholder relationships across a highly matrixed organization, collaborating closely with product management, offering management, sales, and other key partners. Your ability to craft clear, value-driven propositions and narratives will be critical in differentiating our offerings and driving customer engagement and business growth.

Key Responsibilities

• Lead the development and execution of customer marketing strategies for a broad and complex product portfolio within the smart energy space
• Translate technical product features and capabilities into compelling, solution-oriented value propositions and narratives that clearly articulate customer benefits 
• Collaborate closely with offering and product management to understand technical details and market needs, bringing product marketing insights to life 
• Build and maintain strong relationships with key stakeholders across sales, product management, and external partners to ensure alignment and maximize impact 
• Develop and deliver impactful marketing campaigns, presentations, and customer communications that position Honeywell as an innovative leader and solution provider 
• Drive cross-functional collaboration within a highly matrixed organization to ensure cohesive messaging and integrated marketing efforts 
• Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing strategies 
• Support sales teams with strategic account-based marketing initiatives, RFP responses, and customized presentations 
• Mentor and guide junior marketing team members, sharing expertise and best practices to elevate overall team performance 
• Stay abreast of industry advancements and emerging technologies to continuously refine marketing approaches and maintain competitive advantage 

 

YOU MUST HAVE 

• 8+ years of experience in customer marketing, product marketing, or related roles, preferably within technical or industrial markets 
• Strong technical aptitude with the ability to understand complex products and translate them into clear, compelling marketing narratives 
• Proven experience managing large product portfolios and leading cross-functional marketing initiatives 
• Exceptional stakeholder management skills with a track record of building strong, collaborative relationships across matrixed organizations 
• Expertise in developing solution-oriented value propositions that differentiate offerings and drive customer engagement 
• Demonstrated ability to create and deliver impactful marketing campaigns and sales enablement materials 
• Experience supporting sales with RFPs, account-based marketing strategies, and customized presentations 
• Excellent communication, storytelling, and presentation skills 
• Leadership experience, including mentoring and developing marketing team members 

WE VALUE 

• Bachelor's degree in Marketing, Engineering, Business, or related field; advanced degree preferred 
• Dynamic, self-motivated, and strategic thinker who thrives in a fast-paced, innovative environment 
• Collaborative team player with a passion for driving results through cross-functional partnerships 
• Creative and innovative mindset with a focus on continuous improvement 
• Customer-centric approach with a deep understanding of market and customer needs 
• Strong business acumen and results-oriented mindset 
• Passion for smart energy technologies and staying current with industry trends

ABOUT HONEYWELL 

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more (https://www.honeywell.com/us/en) 

BENEFITS OF WORKING FOR HONEYWELL

In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here

The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. Job Posting Date: June 30th, 2026