This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior ABM and Marketing Automation Manager based in India.
We are seeking a strategic and data-driven marketing professional to lead account-based marketing initiatives and marketing automation programs across global markets.
This role offers the opportunity to shape how high-value accounts are identified, engaged, and converted through advanced martech solutions.
You will own ABM strategy execution, leveraging intent data, automation platforms, and targeted campaigns to create measurable business impact.
Working closely with sales, marketing, and revenue teams, you will help optimize customer engagement and accelerate pipeline growth.
The ideal candidate is passionate about technology, campaign performance, and using data insights to improve marketing outcomes.
You will operate in a collaborative, international environment where innovation, continuous improvement, and strategic thinking are highly valued.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior ABM and Marketing Automation Manager based in India.
We are seeking a strategic and data-driven marketing professional to lead account-based marketing initiatives and marketing automation programs across global markets.
This role offers the opportunity to shape how high-value accounts are identified, engaged, and converted through advanced martech solutions.
You will own ABM strategy execution, leveraging intent data, automation platforms, and targeted campaigns to create measurable business impact.
Working closely with sales, marketing, and revenue teams, you will help optimize customer engagement and accelerate pipeline growth.
The ideal candidate is passionate about technology, campaign performance, and using data insights to improve marketing outcomes.
You will operate in a collaborative, international environment where innovation, continuous improvement, and strategic thinking are highly valued.
Accountabilities:
- Own end-to-end account-based marketing execution, including account selection, intent data activation, engagement tracking, and campaign optimization across different ABM tiers.
- Build and maintain target account lists in collaboration with sales and marketing teams, using firmographic data, intent signals, and pipeline insights.
- Design and execute multi-channel ABM campaigns aligned with business growth objectives and commercial priorities.
- Manage and optimize ABM platforms, ensuring successful adoption, ongoing improvements, and effective usage across regional teams.
- Plan and support programmatic and display advertising campaigns, collaborating with paid media teams on targeting, creative execution, and budget management.
- Support marketing automation initiatives, including campaign workflows, nurture journeys, and automated engagement programs.
- Partner with revenue operations and data teams to improve campaign processes, data quality, and reporting capabilities.
- Deliver regular reporting on ABM performance, account engagement, campaign effectiveness, and pipeline contribution.
- Identify opportunities to improve marketing processes, scalability, and overall martech effectiveness.
- Proven experience managing and executing global ABM programs, ideally using platforms such as Demandbase or similar account intelligence tools.
- Hands-on experience with marketing automation platforms, campaign workflows, lead nurturing, and performance reporting.
- Experience planning and executing programmatic advertising and display campaigns in collaboration with paid media teams.
- Strong analytical mindset with the ability to interpret campaign data, measure performance, and turn insights into actionable improvements.
- Experience working across multiple regions and markets, with an understanding of global campaign execution.
- Strong communication and stakeholder management skills, with the ability to collaborate effectively with sales, marketing, and operational teams.
- Comfortable working with evolving marketing technology ecosystems and contributing to process improvements.
- Ability to manage multiple projects, prioritize effectively, and deliver results in a fast-paced environment.
- Strong understanding of B2B marketing strategies, customer journeys, and revenue-focused campaign execution.
- Flexible remote working options to support work-life balance.
- Inclusive and collaborative working environment with a strong focus on employee wellbeing.
- Opportunities for continuous learning, professional development, and career growth.
- Ability to work on impactful global marketing initiatives across multiple industries and regions.
- Supportive culture that encourages innovation, ownership, and new ideas.
- Opportunities to contribute to community initiatives through volunteering programs.
- Exposure to modern marketing technologies and strategic growth initiatives.
The Senior ABM and Marketing Automation Manager will be responsible for developing and executing global account-based marketing strategies, optimizing marketing technology platforms, and delivering campaigns that drive engagement and commercial results.
Requirements:
The ideal candidate brings strong experience in account-based marketing, marketing automation, and campaign optimization, with the ability to work across multiple markets and collaborate with diverse stakeholders.