Performance Marketing Specialist (Meta & Google Ads)

About the Company

Our client is a growing creative marketing agency that partners exclusively with founder-led businesses, entrepreneurs, and ambitious scale-up brands. They provide strategic marketing expertise to businesses that require senior-level support without the overhead of building large in-house teams.

Having successfully grown through a network of experienced freelancers, the agency is now entering its next phase of growth by building a dedicated internal team of specialists who can deliver consistently outstanding work while helping clients achieve measurable commercial results.

This is an opportunity to become one of the agency's first key hires and play a significant role in shaping how performance marketing is delivered across a portfolio of exciting brands.

The Opportunity

We are looking for an experienced Performance Marketing Specialist with deep expertise in Meta Ads and Google Ads to manage paid media campaigns across multiple client accounts.

This is not a junior campaign management role.

We're looking for someone with genuine hands-on experience who understands how to build, optimise and scale campaigns that generate commercial results. You'll be expected to think strategically, proactively identify opportunities, and confidently recommend improvements without requiring constant direction.

If you're someone who enjoys taking ownership, solving problems, and helping businesses grow through performance marketing, we'd love to hear from you.

Key Responsibilities

Paid Media Management

• Own multiple client advertising accounts across Meta and Google.
• Plan, build and launch high-performing campaigns from scratch.
• Manage campaign budgets efficiently to maximise ROI.
• Continuously optimise campaigns based on performance data.
• Conduct audience research and targeting strategy.
• Develop testing frameworks for creatives, copy and landing pages.
• Monitor campaign performance daily and make data-driven improvements.

Strategy

• Recommend new growth opportunities for client accounts.
• Identify trends and proactively suggest campaign improvements.
• Develop media strategies aligned to client objectives.
• Advise on budget allocation across platforms.
• Support overall digital growth strategy.

Reporting & Analytics

• Produce clear client performance reports.
• Analyse campaign metrics and translate data into actionable insights.
• Monitor key KPIs including:
• ROAS
• CPA
• CPL
• CTR
• Conversion Rate
• CAC
• Present recommendations based on campaign performance.

Client Management

• Build trusted relationships with clients.
• Explain campaign performance in clear, commercial language.
• Participate in strategy meetings where required.
• Respond proactively to client questions and requests.

Continuous Improvement

• Stay ahead of changes across Meta and Google advertising platforms.
• Recommend new campaign types, automation opportunities and best practices.
• Keep up to date with AI tools and emerging advertising technologies.

Essential Requirements

• 4+ years of hands-on Meta Ads experience.
• 4+ years managing Google Ads campaigns.
• Proven experience managing multiple client accounts.
• Strong understanding of ecommerce and lead generation campaigns.
• Experience managing significant monthly advertising budgets.
• Excellent analytical skills.
• Strong reporting and presentation ability.
• Highly organised and self-managed.
• Comfortable working remotely with minimal supervision.
• Excellent written and spoken English.

Preferred Experience

Experience with any of the following would be advantageous:

• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Looker Studio
• Conversion tracking
• Meta Pixel implementation
• Google Conversion Tracking
• Ecommerce brands
• Shopify
• Landing page optimisation
• A/B testing
• AI tools for campaign optimisation

The Ideal Candidate

We're looking for someone who has "battle scars"—someone who has spent years managing real campaigns, solving real problems, and delivering measurable outcomes.

The ideal person is:

• A specialist rather than a generalist.
• Commercially minded.
• Curious and proactive.
• Detail-oriented.
• Comfortable working independently.
• Confident making recommendations without waiting for instruction.
• Calm under pressure.
• Passionate about performance marketing.
• Always looking for ways to improve results.

Success Measures

Within your first six months you will have:

• Successfully onboarded multiple client accounts.
• Improved campaign performance across existing portfolios.
• Delivered measurable increases in ROAS and lead generation.
• Built trusted relationships with clients.
• Established a proactive optimisation process across all managed campaigns.
• Become the agency's go-to expert for paid media strategy.

Salary & Benefits

• Competitive South African salary (dependent on experience)
• Fully remote position
• Flexible working hours aligned to UK business hours
• Opportunity to work directly with international clients
• Exposure to a diverse range of growing brands
• Long-term career growth within a rapidly scaling agency
• Autonomy and ownership over client accounts
• Collaborative, entrepreneurial team culture