Senior Specialist Digital Marketing

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

 

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.

What You Can Expect

Authors, publishes, and optimizes digital content across enterprise web properties in a highly regulated MedTech environment. The role combines hands-on CMS authoring with UX/UI execution, metadata and tagging implementation, and vendor coordination to deliver compliant, accessible, and high-performing digital experiences that support business objectives.

How You'll Create Impact

• Create, edit, QA, publish, and maintain web pages, landing pages, campaign pages, and product pages within the enterprise CMS (Adobe Experience Manager) using approved templates, components, and workflows.
• Upload, manage, and optimize digital assets within the CMS digital asset management (DAM) system, ensuring assets are properly tagged, formatted, and current.
• Execute page layouts and content presentation using HTML, CSS, and CMS component configuration within established design systems and brand guidelines.
• Implement and maintain metadata, taxonomy, and tagging standards across digital properties to improve content discoverability, governance, and reporting.
• Support Meta pixel, event tracking, and tagging implementation in alignment with campaign measurement, analytics, and platform integration needs.
• Review all content for mobile responsiveness, accessibility compliance, semantic structure, and overall user experience quality prior to publication.
• Apply on-page SEO best practices including metadata fields, headings, alt text, internal linking, and structured content elements.
• Serve as the day-to-day partner for external vendors and agencies, coordinating deliverables, clarifying requirements, and maintaining quality standards.
• Collaborate with marketing, product management, regulatory/legal/compliance, UX, analytics, and IT stakeholders to translate business requirements into effective digital content.
• Troubleshoot and resolve CMS authoring issues, broken links, component errors, and content presentation problems.
• Create and maintain authoring documentation, training materials, and standard operating procedures to enable consistent publishing practices.
• Identify and drive process improvement opportunities across content workflows, authoring standards, governance, and operational efficiency.

What Makes You Stand Out

• Content Management: Proficiency in enterprise CMS platforms (e.g., Adobe Experience Manager), including authoring, publishing, DAM operations, and workflow management.
• UX/UI & Front-End Skills: Working knowledge of HTML, CSS, responsive design, and accessibility standards with the ability to execute page-level updates and troubleshoot presentation issues.
• Metadata & Digital Marketing: Understanding of metadata, taxonomy, tagging, SEO principles, and analytics enablement within a digital content environment.
• Regulatory Awareness: Familiarity with content governance, compliance review workflows, and quality standards applicable to a regulated Med Tech or Life Sciences organization.
• Vendor & Stakeholder Collaboration: Demonstrated ability to coordinate with cross-functional teams and outside partners, including agencies to manage deliverables and maintain quality.
• Process Improvement: Proactive mindset for identifying workflow inefficiencies and driving practical enhancements to authoring standards, templates, documentation, and content lifecycle practices.

Education and Experience

• Minimum Qualification Required: Bachelor's Degree and 4 years of relevant experience, or Associate's Degree and 6 years of relevant experience, or High School Diploma or Equivalent and 8 years of relevant experience
• 2+ years of experience in web content authoring, digital content management, or website operations preferred.
• Experience working in an enterprise CMS environment such as Adobe Experience Manager (AEM) or similar platform preferred
• Working knowledge of HTML/CSS with the ability to make page-level UX/UI updates and perform content QA preferred
• Experience in MedTech, Life Sciences, healthcare, or another regulated industry preferred
• Experience with metadata management, tagging, SEO, vendor coordination, or content process improvement preferred

Travel Expectations

• Occasional overnight, domestic travel up to 10% annually

EOE/M/F/Vet/Disability

Expected Compensation Range: $90k to $110k, plus target bonus