Health Systems Business Development Manager (Baltimore, MD)
About the Role:
Bend Health, a Lyra Health Company, is looking for an experienced professional with a background in business development, healthcare sales, and consulting. You should be passionate about mental health and believe you have a special skill at sparking passion in others. You will regularly engage in stories to help illustrate concepts and view storytelling as a critical skill to always be developing. You will leverage a wide range of skill sets including verbal communication, written communication, project management, and quantitative abilities.
You should be as comfortable in Excel / Google Sheets as you are in Powerpoint / Google Slides. Every day you will be bringing a strong sense of urgency to your work / mission, be an empath about what others need, and be obsessively organized.
This role is fully remote with some customer travel (40%). Candidates must be physically located within commuting distance to Baltimore, MD.
About the Role:Bend Health, a Lyra Health Company, is looking for an experienced professional with a background in business development, healthcare sales, and consulting. You should be passionate about mental health and believe you have a special skill at sparking passion in others. You will regularly engage in stories to help illustrate concepts and view storytelling as a critical skill to always be developing. You will leverage a wide range of skill sets including verbal communication, written communication, project management, and quantitative abilities.
You should be as comfortable in Excel / Google Sheets as you are in Powerpoint / Google Slides. Every day you will be bringing a strong sense of urgency to your work / mission, be an empath about what others need, and be obsessively organized.
This role is fully remote with some customer travel (40%). Candidates must be physically located within commuting distance to Baltimore, MD.
Responsibilities
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Exceeding your annual quota of bringing in new Bend health partners
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Inspiring senior executives at leading companies to urgently prioritize mental health
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Prospecting new potential business independently and in collaboration with key Bend and Lyra lead generation partners
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Educating partner leadership about the US mental health care system and Bend’s mental health benefits
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Finding ways to communicate Bend’s unique value verbally, in writing, and quantitatively
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Successfully negotiating with medical directors, administrators, network contracting, finance, and procurement executives
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Consistently documenting your deal progress to ensure Bend has the data needed to grow our business
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Coordinating with Bend and Lyra’s Customer Success team to ensure successful implementations and ongoing client management
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Continuing to build relationships with contracted health systems to grow referral volume and increase scope of covered and referred services
Core Competencies
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Strategic Relationship Building – Cultivates trust with health system and payer executives; creates long-term, mutually beneficial partnerships.
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Consultative Selling – Uses deep listening and tailored solutions to position Bend’s offerings and drive decision-making.
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Executive Communication – Clearly and confidently presents complex concepts to senior leaders across clinical and business settings.
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Negotiation & Influence – Navigates complex contracting discussions and aligns stakeholders to achieve win–win outcomes.
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Market & Industry Insight – Maintains a strong understanding of the US healthcare and mental health landscape to inform strategy.
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Data-Driven Mindset – Leverages analytics and quantitative insights to build compelling business cases and measure impact.
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Collaboration & Cross-Functional Leadership – Works seamlessly with internal teams (Customer Success, Product, Marketing, Finance) to deliver integrated solutions.
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Resilience & Adaptability – Maintains focus and energy in a fast-changing environment and persists through challenges.
Qualifications
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5+ years experience in sales, business development, consulting, or comparable roles
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Experience selling directly to health systems or working as a consultant with health systems is preferred
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Tenacious and persistent
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Skilled negotiator on business terms of a contract
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Interested to better understand the workings of the US healthcare system
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Passion for mental health
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Intellectually curious
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Excellent communication skills - verbal and written
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Quantitative with a love of diving into numbers to identify insights
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Willingness to travel (40%)