Senior Manager, Integrated Campaigns & Performance Marketing
Detroit, MIFull-timePosted Jul 8, 2026
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Senior Manager, Integrated Campaigns & Performance MarketingFull-timeDepartment: Marketing & GrowthCompany DescriptionHeadquartered in Montreal and Berlin, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the factory floor. Our technology powers over 25,000 machines across 4,000 factories across 5 continents and we have the privilege to work with a significant proportion of Fortune 500 manufacturers, from space rockets, to electrical cars, to robotics.At Vention, you’ll work alongside driven and talented people who care deeply about their craft and the impact they create. We’re a team of high achievers who grow through meaningful work, solving complex challenges, learning fast, and seeing the results of our efforts every day.We move quickly and aim high, but we do it together with care, collaboration, and respect. Our culture celebrates diverse perspectives and supports your growth through intentional development, strong leadership, and opportunities to make a real difference.Job DescriptionWe are looking for a Senior Manager, Integrated Campaigns & Performance Marketing to lead the
planning, execution, and operational excellence of Vention's integrated marketing campaigns and
demand generation initiatives. This role sits at the intersection of Growth, Product Marketing,
Brand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated,
high-impact programs that drive pipeline, revenue, and customer engagement.
Reporting to the Director of Growth, this leader will oversee campaign execution across multiple
channels and manage a team responsible for campaign planning and execution. The ideal
candidate is highly organized, data-driven, collaborative, and passionate about operational
excellence, team development, and delivering measurable business results.
This role combines campaign leadership, performance marketing expertise, people management,
and cross-functional program execution to accelerate growth and improve marketing effectiveness
across the organization.
Key Responsibilities
Campaign Planning & Execution
● Own the end-to-end campaign planning process across product launches, demand
generation initiatives, ABM programs, content syndication, paid campaign, and strategic
growth initiatives.
● Build and maintain quarterly campaign roadmaps aligned with company growth objectives
and revenue targets.
● Ensure campaigns are launched on time, within budget, and according to agreed-upon
priorities.
● Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand,
Content, and RevOps teams.
● Establish campaign governance, planning processes, and operational best practices.
● Develop integrated go-to-market plans that align product positioning , audience targeting,
channel activation, and sales enablement efforts.
● Ensure campaign execution remains consistent across all channels and regions.
Performance Marketing & Demand Generation
● Own the strategic planning of paid media programs across search, social, display,
retargeting, content syndication, and emerging channels in partnership with the Campaign
Manager.
● Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue
objectives.
● Oversee media budget allocation and investment decisions to maximize pipeline
generation, customer acquisition, and return on marketing investment.
● Ensure campaign strategies are grounded in performance data, audience insights, and
business priorities.
● Lead ongoing optimization efforts across channels, conversion paths, and landing page
performance.
● Collaborate with Marketing Operations and Analytics teams to improve attribution,
reporting, increase conversion, lead scoring, and campaign measurement frameworks.
●...