Founding Product Marketing Lead

Founding Product Marketing LeadAbout SpangleAILaunched in 2025, Spangle AI helps enterprise retailers win AI-driven product discovery, connecting discovery to conversion.  We've partnered with enterprise brands like REVOLVE, Alexander Wang, and Steve Madden, delivering up to 50% conversion lifts and 2x ROAS improvements.Spangle creates commerce experiences around customer intent. Generic AI knows the internet. Spangle knows your brand.Backed by top tier VCs with $21M in funding, Spangle is founded by serial entrepreneurs with 30+ years scaling AI and commerce at Amazon, Saks, and Gap, we're building the commerce infrastructure for the agentic era, where ChatGPT Shopping, Google AI Overviews, and Meta are reshaping how consumers discover and buy.Spangle won NRF’s VIP (Vendor in Partnership) Award for Best AI-Driven Marketing Solution and was recognized in Business of Fashion’s AI startups to Watch within its first year of launch. The RoleOwn Spangle's product marketing end-to-end. Translate our positioning into every artifact that turns strategy into revenue: website, demos, customer stories, sales enablement, founder platform, and buyer education. Make Spangle the company every enterprise retailer thinks of when they need to win AI-driven product discovery.Your primary job is to make complex ideas obvious. If we're successful, the market will understand Spangle before they ever talk to Sales.This is not a traditional VP Marketing role or a demand-gen role. It's a founding product marketer who ships. You'll roll up your sleeves and create the artifacts that turn product and customer insights into a repeatable commercial advantage. You'll work directly with founders, customers, product, and sales, and use AI extensively as a force multiplier.If you want to define a new category with real customers, real proof, and a founder who's built at scale before, this is it. You'll help define how one of the first AI-native enterprise software companies is built.What you'll personally ownThe website. Rewrite it. Continuously improve it. Every buyer who arrives should immediately understand Spangle's differentiation. Own the words, the demo flow, and the customer proof surfaces.Customer discovery. Spend time with customers every week. Learn how buyers describe their problems, what objections keep coming up, and what language lands. Feed those insights back into Product, Sales, and company messaging. Customer discovery feeds every other artifact you'll produce. The best product marketer at this stage is part product manager, part storyteller.Sales narrative and demo, with Product and Sales. One story every salesperson tells. Demo flow that shows how the engine reasons across customer intent, brand, catalog, and business context. That reasoning is the "aha" that separates Spangle from AI-visibility measurement and personalization in 90 seconds. Sales deck. ROI framing. Objection-handling talk tracks.Customer stories. Turn every enterprise customer into a reusable narrative. Written case studies, video, on-stage moments, quotes for the press.Founder platform and thought leadership. Company LinkedIn cadence and content quality. Keynote materials, panel prep, podcast prep. Op-ed placement in BoF, Modern Retail, Digital Commerce 360. Editorial calendar around the Observation ("Customers experience one brand. Retailers still operate through disconnected teams, tools, and workflows"). Long-form essays on our mission. Buyer education content. Canonical glossary and educational pages that help buyers understand what Spangle does before they meet us. Flagship comparison pages. FAQ, how-to, and decision-help content that compounds for years. Buyers first; AI discoverability follows.Analyst and influencer relationships. Forrester, Gartner, IDC coverage of commerce + AI. Retail-tech influencers who shape category conversation. Direct relationships, not agency-mediated. These come after content and story exist; not before.Press and conference presence....