Growth Marketing Lead

Rare CandyGrowth Marketing Lead LocationAustinEmployment TypeFull timeDepartmentGrowthLocation: Remote (US). NYC, Dallas, or Austin preferredCompensation: Competitive startup comp and meaningful equity upsideDepartment: Growth / MarketingReports to: Head of GrowthAlso posted as: Senior Growth Manager · Performance Marketing Lead · User Acquisition Lead · Senior Growth MarketerAbout Rare CandyRare Candy is revolutionizing the $25 billion trading-card industry as the only community marketplace 100% dedicated to TCGs. Collectors use our AI-powered card scanner, data-rich collection tools, and jaw-dropping drops to buy, sell, rip, and showcase Pokémon, MTG, Lorcana, One Piece, and more. We've hit 10x revenue growth over the last 6 months, the business is highly profitable, and we're building the team to take this from a great product to a category-defining one. We're a 10-person team moving fast and looking for the next set of TCG-obsessed rock stars to join our team.The RoleWe're looking for a hands-on-keyboard Growth Marketing Lead to own the day-to-day engine that turns attention into active users into buyers, and first-time buyers into repeat collectors. This is a senior individual contributor role: you're the one who actually runs the channels, writes the briefs, reads the numbers, and ships the next test. Not a manager building a team, a builder building a machine.You'll own performance marketing channels end-to-end, spearhead our influencer and content efforts as accountable performance programs, support the lifecycle work that keeps collectors coming back, and own the ideation, testing, and optimization of performance creative that drives conversions.You own channel execution, test velocity, attribution hygiene, and performance recommendations. The Head of Growth sets priorities, and our content and community team owns the brand and creator voice, so you'll partner closely with them without stepping on the brand they own.And profitable is the word that matters. We've hit 10x revenue growth and we're profitable, which means we're not buying growth at any price. We're building growth that pays for itself. If you get genuinely excited about efficient CAC, defensible spend, and creative that actually performs, you'll love it here.What Success Looks LikeFirst 30 days: You take over day-to-day management of our existing performance channels so nothing coasts, get our attribution and reporting into a state we can actually trust, and ship at least one optimization or test that moves the needle. You spin up tests of new channels and quickly incorporate preliminary data into useful insights for future optimizations and priorities.First few months: Paid is running to efficiently, well-understood CAC and payback. Our influencer and content efforts run like accountable programs: briefed, tracked, attributed, optimized. You've started shipping performance creative and lifecycle campaigns that lift repeat purchasing.By end of year one, you own a profitable, measurable day-to-day growth engine. Paid is managed to efficient unit economics, lifecycle drives repeat purchases, influencer and content programs are accountable to numbers, and the performance creative you concepted and shipped is doing real work. Every dollar spent is defensible with the data you maintain.What You'll DoRun performance marketing: own the day-to-day across paid channels, manage to efficient CAC and payback. Hands on the keyboard, not just on the strategy deck.Own performance creative: concept, brief, produce, and iterate the ad creative and hooks that make paid work.Drive lifecycle and retention: own the email, push, and in-app lifecycle that turns first-time buyers into repeat collectors.Run programs, not vibes: manage our influencer, content, and other growth efforts as accountable performance programs that are briefed, tracked, attributed, and optimized.Own the numbers: build trustworthy growth analytics and attribution, read the funnel, and make every dollar...