Marketing Manager, Hereditary Cancer
About the Role
The Marketing Manager, Hereditary Cancer is a customer marketing role responsible for leading downstream strategy and in-market activation for Myriad’s Hereditary Cancer portfolio focused on affected patients with an expert audience focus. This role is accountable for engaging genetic experts across the full marketing funnel—awareness, education/nurture, and conversion—through both personal and non-personal promotion, driving adoption, utilization, and sustained growth.
Success in this role requires a marketer who can operate at both the strategic and executional levels, overseeing downstream strategy while driving rigorous execution in a highly regulated, competitive diagnostics environment.
This role focuses on translating defined positioning, value propositions, and clinical evidence into integrated downstream marketing programs.
Key Responsibilities
Own and drive downstream marketing strategy and activation for the genetics expert customer segment, with a focus on MyRisk and RiskScore products. Accountability for portfolio-aligned engagement, including readiness planning for upcoming launches and future expansions.
Collaborate on and translate defined positioning, messaging frameworks, and value propositions into downstream creative, collateral, and campaigns across owned, earned, and paid channels.
Lead development and execution of integrated downstream marketing plans that span the full funnel, including awareness, education/nurture, and conversion for both personal and non-personal promotion.
Lead development and execution of launch timelines, milestones, and commercial readiness plans.
Optimize downstream execution based on field feedback, performance metrics, and market dynamics.
Field Enablement & Commercial Readiness
Partner closely with cross functional teams in Marketing, Product, Sales, Corp Comms, and Medical Affairs to ensure field readiness and effective adoption.
Lead development of sales tools, training materials, and customer-facing assets that clearly communicate the clinical utility of Myriad’s product portfolio.
Ensure field-facing messaging supports integrated selling motions and reflects how Myriad’s diagnostics work together to support genetic experts and their patients.
Establish feedback loops with field teams to continuously improve downstream materials and messaging.
Funnel Performance, Insights & Optimization
Gather and synthesize customer insights, competitive intelligence, and market trends within genetic expert practices to inform downstream strategy & activation.
Track performance of downstream marketing initiatives across channels and funnel stages, contributing to KPI reporting and continuous optimization.
Apply insights to refine messaging, channel mix, sequencing, and execution strategies.
Cross-Functional Collaboration & Orchestration
Partner with Marketing & Product to ensure downstream execution aligns with upstream strategy & product pipeline while reflecting real-world customer needs.
Serve as the downstream integrator for hereditary cancer marketing for expert audiences, coordinating cross-functional teams, agencies, and internal centers of excellence to deliver flawless, timely, and cohesive execution.
Influence cross-functional stakeholders to drive alignment and timely delivery.
Qualifications
Bachelor’s degree in marketing, life sciences, biology, business, or related field; advanced degree preferred.
5–7+ years of experience in healthcare, diagnostics, life sciences, or pharmaceutical marketing.
Demonstrated experience launching healthcare products with accountability for downstream marketing execution.
Experience in genetics/genomics, oncology, or diagnostics industry strongly preferred.
Proven ability to translate complex clinical and scientific concepts into clear, compelling marketing materials.
Experience working cross-functionally in a regulated healthcare environment.
Knowledge, Skills & Abilities
Strong execution mindset with the ability to operationalize strategy while maintaining a holistic view of the urology customer journey.
Excellent project management, communication, and influencing skills.
Analytical mindset with experience using data to guide decisions.
Travel & Work Environment
Remote role with approximately 15–25% travel expected, including internal meetings and major genetics-focused conferences.
Physical Requirements
Lifting Requirements – light work or exerting up to 20 pounds of force frequently. Physical Requirements – stationary positioning, moving, operating, ascending/descending, communicating, and observing. Use of equipment and tools necessary to perform essential job functions.
#LI-AO1