Core Job Responsibilities:
Analysis and story boarding
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales.
- Interpret, evaluate and interrelate various data sets and develop integrated business analysis for incorporation into strategic decision-making.
- Develop compelling narratives and visualizations to communicate data insights. Create storyboards that effectively convey the data story to stakeholders2.
- Reporting and Visualization: Create clear and concise reports and visualizations (charts, graphs, dashboards) that summarize findings and communicate insights to stakeholders
- Remain fully informed on market trends, other parties research and implement best practices.
- Analyze data for trends and patterns and Interpret data which helps business in critical decisions.
- Mapping market opportunities and Gap analysis
- Price point analysis impact on business. New product launch analysis.
- Therapy, Brand analysis with insights and recommendations.
- Communicate analytic solutions to stakeholders and implement improvements.
- Present findings to senior leadership to drive business decisions.
- Understand the various processes/systems and identify area for improvements to increase efficiency and reduce manual intervention.
Project Management:
- Define project scope, objectives, and deliverables. Develop detailed project plans, including timelines, milestones, and resource allocation
- Identify potential risks and develop mitigation strategies to ensure project success
- Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on project status and addressing any issues or concerns2.
- Maintain comprehensive project documentation, including plans, reports, and records of decisions.
- Monitor progress, manage periodic communication and drive adherence to project plan
- Work closely with business to understand their data needs and develop solutions to influence the business.
- Work closely with IT to ensure they are equipped with the right directions and guidance to execute the project within agreed timelines.
People & Stakeholder Management:
- Set goals and drive the overall roadmap for team.
- Motivate, empower, and develop personnel and identify those with the best strengths for the job.
- Coordination with IQVIA, SMSRC, or market audit related vendors
Position Accountability/Scope/ Size / Complexity:
- Analytical skills so they can understand significant amounts of information and data.
- Communication skills for gathering and interpreting data and presenting the results to the stakeholders.
- Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company.
- Detail-oriented to complete precise data analysis.
- Manage deliverables from multiple sources to schedule with other priorities simultaneously.
- Strengthen relationship with senior leadership and other stakeholders.
- Automate manual activities to maximize the team efficiency.
Education & experience:
- Graduate or MBA
- Overall >5 years of experience in Market Research, Business Intelligence, Analytics, Project Management
Competencies / Skills
- Market Research Analysis experience
- In-depth knowledge of IQVIA, SMSRC
- Great capacity to understand and relay complex data across industries.
- Strong communication and presentation skills
- Exceptional analytical and strategic / critical thinking abilities
- Good project management skills
- Customer centric and understanding needs to business.
- Good interpersonal skills – able to influence and engender collaboration with other teams and senior management.
- Problem solving approach.
- Advanced Excel skills
- Knowledge of analytics tools will be added advantage.