At American Express, our Product team is at the core of delivering innovative, customer-centric solutions that drive engagement, loyalty, and long-term growth.
As a Product Marketing Associate, you will play a critical role as the central analytical, execution, and coordination engine for the Product Management team in Thailand.
This role supports Product Managers in delivering end-to-end product initiatives across the card portfolio — spanning campaign execution, performance tracking, data analysis and insights, stakeholder communication, and operational management. You will turn data into actionable insights that help drive product decisions, while ensuring seamless execution across campaigns, benefits, and operations. You will work closely with cross-functional partners including Marketing, Acquisition, Finance, Risk and external vendors to ensure delivery with strong governance and discipline.
This is a high-impact role that bridges insights, strategy, and execution — ensuring that product initiatives are delivered effectively, on time, and with strong attention to detail.
- End-to-End Product Execution & Performance Management Support delivery of product initiatives from concept through launch and post-launch tracking, including monitoring campaign and benefit performance against KPIs and ensuring alignment with timelines and business objectives.
- Data Analysis & Insights Generation Serve as the analytical support of the Product team — track, analyze, and report on product benefits, campaign, and portfolio performance. Build and maintain performance trackers, and reporting tools; identify trends, gaps, and opportunities; and translate data into clear, actionable insights that inform product decisions and strategic direction.
- Campaign, Benefit & Partnership Implementation Coordinate execution of product campaigns, card benefits, and partner initiatives, working with internal teams and external partners to ensure smooth rollout.
- Communication & Stakeholder Coordination Act as the central coordination point across Product, Partnership, Branding, Frontline teams and external partners; manage communication flows and support development of campaign and product-related materials.
- Product Operations, Fulfilment & Issue Resolution Oversee operational processes including fulfilment and benefit administration; use data to identify recurring issues, investigate root causes, and support structured resolution of customer or operational issues in a timely manner.
- Governance, Control & Process Discipline Ensure all initiatives comply with Amex governance, risk, and control requirements; maintain proper documentation and support audit and control processes with accurate data and reporting trails.
- Minimum 5 years of experience in product management, business analytics, marketing, operations, or project coordination roles
- Bachelor's degree in Business Administration, Economics, Marketing, Finance, or a related field
- Highly organized with strong project management and coordination skills, with the ability to manage multiple priorities simultaneously
- Strong analytical and quantitative skills, with proven experience in data tracking, performance reporting, trend analysis, and translating complex data into actionable business insights.
- Proven ability to work cross-functionally and manage stakeholder communication across different teams
- Excellent communication skills in both Thai and English (written and verbal).
- High attention to detail with strong execution discipline, problem-solving mindset, and an insights-driven approach to decision-making
- Proficiency in Microsoft Office tools (Excel, PowerPoint) and data/reporting tools
- Demonstrated can-do attitude with a proactive, hands-on approach, and the ability to take ownership and adapt in a fast-paced environment