Product Marketing Manager, Publisher Ecosystem

Product Marketing Manager, Publisher Ecosystem LocationHybrid - DenverEmployment TypeFull timeLocation TypeOn-siteDepartmentBusiness - Non SalesIbotta is seeking a Product Marketing Manager, Publisher Ecosystem to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this role, you will support the go-to-market strategy for the Ibotta Performance Network (IPN) across its publisher ecosystem — spanning major retailers, e-commerce channels, and delivery platforms. You’ll partner closely with the Director of Publisher Product Marketing to develop compelling commercial narratives, partner marketing materials, and sales enablement assets that help brands understand the value of IPN's publisher network and drive growth across publisher partnerships This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. What you will be doing:Produce brand-facing commercial assets that communicate the reach, quality, and strategic value of Ibotta's publisher ecosystem — including one-pagers, network value decks, and ecosystem storytelling materialsSupport the GTM execution for new publisher launches — helping new partners come onto the IPN network with the right commercial story for brands and internal teamsEquip BD and SPM teams with the tactical materials, talking points, and leave-behinds they need to grow and deepen publisher partnershipsDevelop and maintain retailer-specific GTM support materials tailored to individual partner contextsExecute co-marketing assets and joint case studies that bring partner marketing programs to lifeTranslate the value of Ibotta's publisher network — its scale, retailer quality, and audience reach — into clear, compelling narratives for CPG brand audiencesSupport the development of network participation storytelling at the individual partner levelStay current on the retail media landscape, e-commerce trends, and publisher ecosystem dynamics to ensure Ibotta's narratives remain relevant and differentiatedEmbrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere What we are looking for:6+ years of experience in Product Marketing, Growth Marketing, Partner Marketing, or related roles — with a focus on retail media, e-commerce, or retail strategy requiredDeep understanding of the retail and publisher landscape — including how major retailers, delivery platforms, and e-commerce channels operate commerciallyPrior experience at a retailer, delivery platform, e-commerce company, or major CPG brand strongly preferred — candidates with backgrounds at companies such as DoorDash, Uber Eats, Instacart, Walmart, Target, P&G, Unilever, Kraft Heinz, PepsiCo, or similar organizations will be prioritizedExperience producing commercial assets and GTM materials in a B2B or B2B2C environmentProven written communication skills — ability to translate complex retail and network dynamics into clear, compelling narratives for brand and internal audiencesExperience working with or supporting CPG organizations, with an understanding of how brands think about retail media investmentDemonstrated ability to work cross-functionally and support BD, sales, or partnership teams with commercial materialsAbility to manage multiple workstreams and deliver high-quality assets in a fast-paced environmentBachelor's degree or equivalent experience requiredAbout Ibotta ("I bought a...")Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their...