Product Manager, Vice President - Personalization Experience & Product Strategy Lead

Role responsibilities

Lead the business and product strategy for personalized customer experiences in the Consumer Bank. Act as a liaison between business stakeholders and technical teams to translate business vision into automated, data-driven customer interactions.

Requirements

Candidates should have 5+ years of experience in product management or a relevant domain area, with advanced knowledge of the product development life cycle and data analytics. Strong stakeholder management and technical literacy in audience building and CRM systems are also required.

Key skills

Product Management, Data Analytics, Audience Segmentation, Customer Experience Strategy, SQL, Martech Expertise, Stakeholder Management, Relationship Building, Negotiation Skills, Agile Framework, Data Driven, Creative Thinking, Technical Literacy, Journey Delivery, Real-Time Decisioning, Continuous Optimization

Keywords

Product Management, Personalization, Customer Journeys, Marketing Technology, Data Engineering, Audience Architecture, CRM Systems, Marketing Automation, Salesforce Marketing Cloud, Agile, Scrum, Data Science, Analytics, Customer Experience, Omni-Channel, Real-Time Interactions, Market Research, Product Roadmap, Success Metrics, Governance Models, Operational Workflows