Senior Director/Director, Product Marketing

Skip To Job Description Cytovale Thanks for visiting our Career Page. Please review our open positions and apply to the positions that match your qualifications. Senior Director/Director, Product Marketing Remote Full Time Senior Manager/Supervisor Share About the Company: Cytovale is a leading innovator in early sepsis detection, revolutionizing emergency care with its advanced IntelliSep technology. This system provides rapid, actionable insights into a patient's likelihood of having or developing sepsis through a quick 8-minute blood test. IntelliSep's unique capability to assess immune dysregulation enhances the triage and treatment of sepsis, promoting patient-centered care, operational efficiencies, and provider satisfaction. Cytovale is committed to the successful implementation, clinical adoption, and continual improvement of healthcare outcomes. For more information, please visit www.cytovale.com.Position Overview: Cytovale is seeking a Senior Director /Director of Product Marketing to own the strategy, positioning, and go-to-market execution for IntelliSep as the company scales commercial adoption across health systems nationally. This is a senior, highly cross-functional role that sits at the intersection of clinical evidence, market access, sales enablement, and brand strategy. The ideal candidate is a player/coach, willing and capable of rolling up their sleeves and doing the work, but has also built product marketing functions inside commercial-stage medical device or diagnostics companies and is comfortable packaging up services and translating complex clinical and health economic data into messaging that resonates with hospital system administrators, clinicians, and staff.Key Responsibilities:Positioning and MessagingOwn IntelliSep's core value proposition and messaging architecture across clinical (ED physicians, nurses, sepsis coordinators), staff (lab, IT), economic (CFO, CQO, CMO), and payer audiences.Translate clinical outcomes data (mortality reduction, length of stay, antibiotic stewardship) into differentiated, defensible messaging that holds up under clinical and health economic scrutiny.Partner with Medical Affairs to ensure messaging stays aligned with the latest peer-reviewed evidence and guideline developments.Go-to-Market StrategyLead launch and lifecycle marketing plans for new indications, clinical data, claims, or product enhancements.Define and prioritize target segments and personas in partnership with Sales and Market Access, informed by ED volume, sepsis program maturity, and payer mix.Own competitive intelligence and positioning against alternative sepsis diagnostic and risk-stratification approaches.Sales EnablementBuild and maintain the sales toolkit: value propositions, objection handling, ROI/pricing tools, clinical evidence summaries, and battlecards.Partner with Sales Leadership and Sales Enablement to train field teams on new messaging, data, and competitive developments.Support key account and KOL engagement strategy in partnership with Medical Affairs and Market Access.Market Access and Payer SupportCollaborate with Market Access to align product marketing materials with coding, coverage, and reimbursement narratives, and (e.g., CPT/HCPCS, gapfill pricing, payer-specific value stories).Develop payer-facing materials that support payer engagements and value-based contracting conversations.Brand and Demand GenerationOwn brand strategy and visual identity guardrails for IntelliSep across conferences, digital, and field materials.Guide content strategy across channels (LinkedIn, email, web, conference activations) with support from a marketing content/demand gen team.Oversee flagship conference presence (e.g., ADLM, SCCM, ACEP), including KOL programming, dinner events, and booth strategy.Organizational LeadershipBuild, mentor, and scale a product marketing team as the commercial organization grows.Serve as a key...