brand manager I, Brand Strategy and Experience

Skip to main contentJobsDashboardProfileCultureBenefitsPartner LoginCandidate LoginEnglishSingle PositionView All Jobsbrand manager I, Brand Strategy and Experience2401 Utah Ave S #800, Seattle, Washington, United StatesApply NowAdd to cartJob descriptionCompany and benefitsJob ID260051954Job CategoryMarketing and Brand ManagementJob FunctionBrand and Category ManagementJob LevelManager without Direct ReportsPosting Date07/17/2026Expiration Date07/31/2026Workplace ExpectationIn-OfficeBonus EligibleYesPay$117,700 - $196,500 AnnuallyNow Brewing – brand manager I! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.In 2018, Nestlé and Starbucks created the Global Coffee Alliance in which Starbucks has granted Nestlé exclusive licensing rights for the At Home Coffee business and will leverage Nestle’s global footprint to bring Starbucks coffee to homes around the world.As a Brand Manager for Brand Strategy and Experience, you will represent Starbucks at-home coffee through portfolio strategy & storytelling, breakthrough brand campaigns, and integrated marketing that deepens emotional connection and strengthens brand equity. You will lead brand portfolio strategy, 360 integrated campaign development, and be seen as the go-to champion of key Masterbrand led marketing initiatives and partnerships.  As a Brand Manager I, Channel Development, you will…Ensure that marketing initiatives deliver on business objectives and elevate our brand, exciting and delighting consumers with communication that ladders up to the Starbucks Masterbrand.Build brand campaigns with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand in the US.Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels that pushes the brand forward.Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity.Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization.Ensure seasonal and out-of-store marketing elevates the brand and achieves in market KPIsFacilitate effective communication and collaboration across teams to support a unified brand experience and manage successful stakeholder relationships with external agencies.Lead strategic portfolio thinking through strat plan, business plan, portfolio insights, and brand planning.Enjoy working on an energetic, fun, and highly collaborative team to drive the business forward while acting in accordance with Starbucks guiding principles.  We’d love to hear from people with:A passion for and history of launching successful products & comms (CPG experience preferred) Experience activating across a variety of channels (TV, digital, influencer, experiential, earned) Strong experience interpreting syndicated data, and leveraging consumer insights to inform impactful campaigns and launches (Circana, Mintel, IPSOS, etc.) Progressive experience in brand management (5+ years) Project leadership in large cross-functional environment (5+ years) Able to work in a matrixed environment to collaborate cross-functionally and cross-culturallyAbility to balance multiple priorities and meet deadlinesStrong interpersonal skills Thought leadership and a brand champion MBA strongly preferred As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time...