SEO & GEO Lead (Freelance)

parcelLab·Insight Partners (Getro)
Remote · EuropePosted Jun 26, 2026
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This website uses cookies to ensure you get the best experience. parcelLab and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics purposes. See our Cookie Policy to read more about the cookies we set. You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page. Accept all cookies Decline all non-necessary cookies Cookie preferences Select which cookies you accept On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly. If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, which is always available at the bottom of the site. To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy. Strictly necessary These cookies are necessary to make the site work properly, and are always set when you visit the site. Vendors Teamtailor Analytics These cookies collect information to help us understand how the site is being used. Vendors Teamtailor Accept these cookies Decline all non-necessary cookies Skip to main content Career menu Employee Log in as employee Candidate Log in to Connect Homepage parcelLab.com Share page Facebook X LinkedIn Mail Marketing · Remote (EU) · Fully Remote SEO & GEO Lead (Freelance) Apply for this job At parcelLab, we're reshaping how the world's leading brands manage the post-purchase experience.Our Post-Purchase Customer Experience platform helps companies like John Lewis, H&M, Farfetch, New Look, IKEA, and others turn operational complexity into powerful customer moments - driving loyalty, retention, and revenue.This is a chance to take real ownership of SEO and GEO at a company that's actively investing in both. We're bridging a gap before our permanent Organic Growth Engineer hire with a focused freelance engagement — someone who can move quickly, show measurable impact, and help inform what that permanent role becomes.The Engagement:Freelance, 2-3 days/week, fully remote (UK/EU preferred, not US), async-first6 months, with monthly extension reviews after month 3Entry is via a paid test project, before the retainer beginsWhat you'll do:Run an SEO + GEO audit focused on returns (our main organic priority), review our AI citation footprint against key competitors (Narvar, Loop Returns, ZigZag, among others), and ship three fixes - as the paid test project before the retainer beginsOwn SEO + GEO strategy and execution: keyword/topic priorities, content production, on-page optimisationDrive AI-search visibility - getting parcelLab cited by ChatGPT, Claude, Perplexity, and Gemini on post-purchase, returns, and delivery-experience queriesLead content beyond the blog - page-level content optimisation, website content, partner content, and PR; the strategy for our full off-site and on-site visibility mix sits with this roleBuild community and off-site visibility - presence in the communities and sources where our buyers research, and where LLMs source their answersDifferentiate strategy and measurement by market - we operate globally with a focus on the US, UK, and EuropePropose the 6-month success framework as part of the engagement, covering organic traffic, organic-sourced pipeline, and AI visibility, with a simple monthly readoutProduce all assets...

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