SEO & GEO Lead (Freelance)
parcelLab·Insight Partners (Getro)
Remote · EuropePosted Jun 26, 2026
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Remote (EU)
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Fully Remote
SEO & GEO Lead (Freelance)
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At parcelLab, we're reshaping how the world's leading brands manage the post-purchase experience.Our Post-Purchase Customer Experience platform helps companies like John Lewis, H&M, Farfetch, New Look, IKEA, and others turn operational complexity into powerful customer moments - driving loyalty, retention, and revenue.This is a chance to take real ownership of SEO and GEO at a company that's actively investing in both. We're bridging a gap before our permanent Organic Growth Engineer hire with a focused freelance engagement — someone who can move quickly, show measurable impact, and help inform what that permanent role becomes.The Engagement:Freelance, 2-3 days/week, fully remote (UK/EU preferred, not US), async-first6 months, with monthly extension reviews after month 3Entry is via a paid test project, before the retainer beginsWhat you'll do:Run an SEO + GEO audit focused on returns (our main organic priority), review our AI citation footprint against key competitors (Narvar, Loop Returns, ZigZag, among others), and ship three fixes - as the paid test project before the retainer beginsOwn SEO + GEO strategy and execution: keyword/topic priorities, content production, on-page optimisationDrive AI-search visibility - getting parcelLab cited by ChatGPT, Claude, Perplexity, and Gemini on post-purchase, returns, and delivery-experience queriesLead content beyond the blog - page-level content optimisation, website content, partner content, and PR; the strategy for our full off-site and on-site visibility mix sits with this roleBuild community and off-site visibility - presence in the communities and sources where our buyers research, and where LLMs source their answersDifferentiate strategy and measurement by market - we operate globally with a focus on the US, UK, and EuropePropose the 6-month success framework as part of the engagement, covering organic traffic, organic-sourced pipeline, and AI visibility, with a simple monthly readoutProduce all assets...