Associate Marketing Manager, 1:1 Practice

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Marketing

Pay Details:

$81,600 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles are responsible for partnering with internal business units/channels and Marketing experts across the organization to create and execute world class marketing strategies, plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy, as well as ensuring that marketing programs are delivered flawlessly, leveraging data and insights, with the best customer experience. Roles in this job family include a range of capabilities for developing, executing and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.​​

Key practice areas for this job family include but are not limited to the following: creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, management of the marketing budget and measuring/optimizing results.​

1:1 marketing tactics and channels include but are not limited to the following: Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure site as well as paid channels.​​

The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model, Marketing Campaign Ecosystem, formal or advanced education, highly specialized knowledge and/or relevant experience.​

Job Description

Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will be responsible for the planning, execution, optimization, and measurement of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.

As a knowledgeable 1:1 marketing professional, this role acts as a strategic consultant, providing thought leadership on audience strategy, personalization, testing and optimization frameworks, customer journey design, and marketing best practices to drive business growth and enhance the customer experience. The successful candidate will leverage data, insights, and marketing technology capabilities to inform recommendations and deliver high-impact 1:1 marketing programs.

Customer

• Lead the flawless execution of programs and tactical plans, partnering with internal and vendor stakeholders while driving go/no-go decision making and execution readiness.

• Partner with Marketing Planning, Delivery, Channel and Vendor teams in the development and execution of best-in-class 1:1 marketing.

• Participate in quarterly and annual planning activities.

• Understand the role of different 1:1 channels, personalization capabilities, audience strategies and testing approaches and their impact on achieving marketing objectives; use this understanding to influence program design.

• Partner with analytics, technology, channel, delivery, and business stakeholders to develop and execute customer-centric programs and marketing strategies.

• Leverage customer insights, campaign performance results, and behavioural data to identify opportunities for optimization, personalization, and improved business outcomes.

• Utilize marketing technology and customer engagement platforms to execute, measure, and optimize 1:1 marketing campaigns and customer journeys.

• Participate in evaluating the effectiveness of projects/plans after implementation; assist in compiling, analyzing and communicating results, developing recommendations, and incorporating learnings into future programs.

• Monitor trends, identify issues and opportunities, and provide recommendations to relevant stakeholders.

• Navigate roadblocks by engaging key stakeholders/sponsors and driving resolution.

• Provide ongoing communication to ensure appropriate stakeholders are engaged and informed of progress, changes, and results.

• Adhere to all approved marketing processes and procedures to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.

• Maintain appropriate project records, databases and information; report to management and others on project status and updates. 

Shareholder

• Prioritize and manage own workload to meet service level requirements for service and productivity

• Ensure respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities

• Analyze campaign and program performance to identify trends, generate insights, and develop actionable recommendations that improve business outcomes

• Monitor service, productivity, and operational effectiveness and implement continuous process and performance improvements where opportunities exist

• Adhere to enterprise frameworks or methodologies that relate to activities for respective business area(s)

• Consistently exercise discretion in managing correspondence, information, and matters of confidentiality; escalate issues where appropriate

• Protect the interests of the organization by identifying and managing risks and ensuring the prompt and thorough resolution of escalated non-standard or high-risk issues

• Maintain a culture of risk management and control, supported by effective processes and aligned with risk appetite

• Lead or facilitate remediation activities to address performance, risk, governance, or control issues

• Participate in cross-functional and enterprise initiatives as a subject matter expert, helping to identify risks and provide guidance on complex situations

• Apply subject matter expertise in the discipline, providing guidance, assistance, and direction to others

• Actively manage relationships within and across business lines, corporate functions, and control partners to ensure alignment with enterprise and regulatory requirements

• Influence and align cross-functional stakeholders on complex initiatives, balancing customer experience, business objectives, and operational requirements

• Keep abreast of emerging issues, industry trends, marketing technologies, and evolving regulatory requirements and assess potential impacts

• Contribute to the evolution of 1:1 marketing capabilities, including personalization, customer journey management, testing practices, and marketing technology adoption

Team

• Participate fully as a member of the team, supporting a positive work environment that promotes service excellence, quality, innovation, collaboration, and timely communication of issues and opportunities.

• Serve as a subject matter expert in 1:1 marketing, providing guidance and best practices on campaign strategy, audience targeting, personalization, testing approaches, and customer journey design.

• Provide thought leadership and industry knowledge within area of expertise, actively sharing knowledge and best practices across the team and business unit.

• Keep current on emerging trends, developments, marketing technologies, and industry best practices while continuously expanding business and professional knowledge.

• Participate in personal performance management and development activities, including cross-training and ongoing skills development.

• Keep stakeholders informed of project status, progress, risks, and other relevant information related to day-to-day activities.

• Contribute to the development of team skills and capabilities through mentorship, knowledge sharing, and the promotion of best practices.

• Lead and influence cross-functional working teams and build strong relationships with internal and external business partners to successfully deliver complex initiatives and achieve shared business outcomes.

• Foster a culture of continuous learning, innovation, inclusion, and knowledge sharing by introducing new ideas, emerging trends, and best practices.

• Contribute to a fair, positive, and equitable environment that supports a diverse workforce.

Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required

• 3+ years of progressive experience in marketing, direct marketing, customer journey management, CRM, campaign management, or related disciplines

• Self-motivated with strong organizational, communication, and stakeholder management skills, with the ability to prioritize and manage multiple competing priorities in a collaborative and fast-paced environment

• Strong knowledge of marketing principles and disciplines, strategy development, customer engagement, consulting practices, and the lines of business and customer segments supported

• Experience designing and executing data-driven, customer-centric marketing campaigns across multiple channels

• Demonstrated ability to leverage customer insights, campaign performance results, and testing strategies to inform recommendations and optimize business outcomes

• Experience collaborating with cross-functional partners and influencing decisions in a complex, matrixed environment

• Familiarity with marketing technology platforms, customer engagement solutions, personalization capabilities, and campaign execution processes

• Strong analytical, problem-solving, communication, and project management skills, with the ability to translate insights into actionable recommendations

• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Teams

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet